{
  "docId": "019dd923-5f69-752d-a9b9-cc5793c33122",
  "docSlug": "bwXnHRAv6QOEwiE7OG4t",
  "documentTitle": "Uber's founders are starting to cash out. Here's the pitch deck they created back in 2008;; way before the company was a $45 billion ride-hailing giant.",
  "authorId": "Pitchdecks",
  "authorName": "UberCab",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.33,
  "pageNumber": 5,
  "pageCount": 25,
  "prevPage": 4,
  "nextPage": 6,
  "slideType": "solution",
  "function": "present_solution",
  "density": "sparse",
  "nDataPoints": 0,
  "notes": "This is an early Uber pitch deck slide defining the 'digital-hail' concept to bypass medallion requirements.",
  "elementsJson": [
    "bullet_list"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5f69-752d-a9b9-cc5793c33122/5",
  "deckHref": "/decks/019dd923-5f69-752d-a9b9-cc5793c33122",
  "deckJsonHref": "/decks/019dd923-5f69-752d-a9b9-cc5793c33122.json",
  "deckAnchorHref": "/decks/019dd923-5f69-752d-a9b9-cc5793c33122#slide-5",
  "components": [
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      "bbox": {
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      },
      "kind": "list",
      "text": "Must be a member to use the service\n- Professional and trustworthy clientele\nNot hailed from street\n- So no medallion licenses are required, since clients are service members & use digital-hail\nGuaranteed Pick-up (unlike a yellowcab)\n- Mobile app will match client & driver\n- See photos of each other",
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      "subkind": "bullet",
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      "bbox": {
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        "x": 0.24,
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      },
      "kind": "title",
      "text": "1-Click Car Service",
      "attrs": null,
      "subkind": "headline",
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      "componentId": "85b425d1-1de9-4084-b64c-fe1faa57ec0e",
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  "metrics": [],
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  "arcBeats": [
    {
      "to": 5,
      "from": 4,
      "beatId": "2da5119a-83d1-4fd1-ac4a-3ddfc8c30fe6",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Solution",
      "beatSlug": "problem-agitate-solution-solution-provide-relief",
      "evidence": "Slides 4-5 present UberCab as a solution to the identified problems.",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Resolution",
      "parentBeatSlug": "resolution"
    },
    {
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      "beatId": "d2e2f99f-487e-46f1-8899-0df313388cab",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Satisfaction",
      "beatSlug": "monroes-sequence-satisfaction",
      "evidence": "The rest of the deck provides a sense of satisfaction by presenting the solution, its benefits, and potential outcomes.",
      "position": 4,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [
    {
      "to": 5,
      "from": 4,
      "name": "Jobs To Be Done",
      "slug": "53-jobs-to-be-done",
      "bestFor": "Product innovation, market entry, competitive positioning",
      "matchId": "2903df6a-73c8-46ce-af06-d3af34f7d27d",
      "evidence": "Slides 4-5 present UberCab as a solution that can perform these tasks.",
      "position": 1,
      "objective": "What are the key tasks that UberCab can perform to make transportation more efficient?",
      "structure": "The Customer's Job -> Current Solutions (Hired/Fired) -> Unmet Needs -> Our Solution Fit",
      "confidence": 0.6,
      "description": "Reframe the problem around what the customer is trying to accomplish, not what they're buying"
    }
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  "locked": true
}