{
  "docId": "019dd923-5f69-752d-a9b9-cc5793c33122",
  "docSlug": "bwXnHRAv6QOEwiE7OG4t",
  "documentTitle": "Uber's founders are starting to cash out. Here's the pitch deck they created back in 2008;; way before the company was a $45 billion ride-hailing giant.",
  "authorId": "Pitchdecks",
  "authorName": "UberCab",
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  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
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  "pageNumber": 4,
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  "notes": "Uses the 'NetJets of car services' analogy to frame the business model.",
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  "slideHref": "/slides/019dd923-5f69-752d-a9b9-cc5793c33122/4",
  "deckHref": "/decks/019dd923-5f69-752d-a9b9-cc5793c33122",
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  "deckAnchorHref": "/decks/019dd923-5f69-752d-a9b9-cc5793c33122#slide-4",
  "components": [
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      "kind": "callout",
      "text": "The “NetJets of car services”",
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      "toolName": "Visual emphasis",
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      "kind": "list",
      "text": "A fast & efficient on-demand car service\nMarket: Professionals in American cities\nConvenience of a cab in NYC + experience of a professional chauffeur. But in SF and NYC\nLatest consumer web & device technology\n- automate dispatch to reduce wait-time\nOptimized fleets and incented drivers\nThe \"NetJets of car services\"",
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      "kind": "title",
      "text": "UberCab Concept",
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  "frameworks": [
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      "evidence": "The 'NetJets of car services' comparison",
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      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Solution",
      "beatSlug": "problem-agitate-solution-solution-provide-relief",
      "evidence": "Slides 4-5 present UberCab as a solution to the identified problems.",
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      "confidence": 0.8,
      "parentBeatName": "Resolution",
      "parentBeatSlug": "resolution"
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      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Satisfaction",
      "beatSlug": "monroes-sequence-satisfaction",
      "evidence": "The rest of the deck provides a sense of satisfaction by presenting the solution, its benefits, and potential outcomes.",
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      "name": "Jobs To Be Done",
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      "bestFor": "Product innovation, market entry, competitive positioning",
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      "evidence": "Slides 4-5 present UberCab as a solution that can perform these tasks.",
      "position": 1,
      "objective": "What are the key tasks that UberCab can perform to make transportation more efficient?",
      "structure": "The Customer's Job -> Current Solutions (Hired/Fired) -> Unmet Needs -> Our Solution Fit",
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      "description": "Reframe the problem around what the customer is trying to accomplish, not what they're buying"
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