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  "documentTitle": "Uber's founders are starting to cash out. Here's the pitch deck they created back in 2008;; way before the company was a $45 billion ride-hailing giant.",
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  "authorName": "UberCab",
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  "notes": "This is the second slide of the original UberCab pitch deck.",
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      "text": "Ford Crown Victoria taxi",
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      "text": "Most use aging & inefficient technology\n- Radio dispatch, no 2-way communication\n- Most common car, Ford Crown Victoria = 14mpg\nHailing is done by hand or phone\n- No GPS coordination between client/driver\n- Significant fareseeking or “dead-time”",
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      "kind": "title",
      "text": "Cabs in 2008",
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      "evidence": "Slides 2-3 clearly identify the pain points of the taxi industry.",
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      "evidence": "Slides 2-3 imply that the current system is inconvenient and inefficient.",
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