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  "documentTitle": "Uber's founders are starting to cash out. Here's the pitch deck they created back in 2008;; way before the company was a $45 billion ride-hailing giant.",
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  "notes": "The table provides market sizing data for taxi and limousine services in 2009, used to justify the selection of target cities.",
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      "text": "Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com",
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      "text": "Target Cities",
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