{
  "docId": "019dd923-5f69-752d-a9b9-cc5793c33122",
  "docSlug": "bwXnHRAv6QOEwiE7OG4t",
  "documentTitle": "Uber's founders are starting to cash out. Here's the pitch deck they created back in 2008;; way before the company was a $45 billion ride-hailing giant.",
  "authorId": "Pitchdecks",
  "authorName": "UberCab",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.33,
  "pageNumber": 17,
  "pageCount": 25,
  "prevPage": 16,
  "nextPage": 18,
  "slideType": "market_sizing",
  "function": "size_opportunity",
  "density": "balanced",
  "nDataPoints": 33,
  "notes": "The table shows data from 2004-2014, though the source citation is dated 2008.",
  "elementsJson": [
    "headline_text",
    "bullet_list",
    "data_table",
    "footnote"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5f69-752d-a9b9-cc5793c33122/17",
  "deckHref": "/decks/019dd923-5f69-752d-a9b9-cc5793c33122",
  "deckJsonHref": "/decks/019dd923-5f69-752d-a9b9-cc5793c33122.json",
  "deckAnchorHref": "/decks/019dd923-5f69-752d-a9b9-cc5793c33122#slide-17",
  "components": [
    {
      "bbox": {
        "h": 0.12,
        "w": 0.85,
        "x": 0.05,
        "y": 0.24
      },
      "kind": "list",
      "text": "$4.2B annually and growing\nTop 4 players combined only 22% of revenues",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1f447418-481f-4784-a96c-eb0b8ebfe750",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "TAM: $4.2B",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-d060-7262-bcb0-2c14b563b644",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.54,
        "x": 0.23,
        "y": 0.82
      },
      "kind": "source-note",
      "text": "Source: Philip M. Parker, INSEAD, copyright 2008, www.icongrouponline.com",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "88a4e8a6-8b73-46d1-87b8-66d498cca951",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.35,
        "w": 0.72,
        "x": 0.14,
        "y": 0.47
      },
      "kind": "table",
      "text": "Year, The United States, % of Region, % of Globe (2004-2014 data)",
      "attrs": null,
      "subkind": "data",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1f3a8313-e7c9-431d-a39b-f75ee99936e4",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.4,
        "x": 0.3,
        "y": 0.08
      },
      "kind": "title",
      "text": "Overall Market",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9d9f0685-ee42-44ab-9ea8-89b37c57e6fa",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Quantification",
      "slug": "quantification",
      "agent": null,
      "layer": "slide",
      "matchId": "34194e18-fddf-4803-8680-66941f60fb33",
      "evidence": "metric/primary: TAM: $4.2B",
      "confidence": 0.8
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 25,
      "from": 4,
      "beatId": "d2e2f99f-487e-46f1-8899-0df313388cab",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Satisfaction",
      "beatSlug": "monroes-sequence-satisfaction",
      "evidence": "The rest of the deck provides a sense of satisfaction by presenting the solution, its benefits, and potential outcomes.",
      "position": 4,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}