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  "documentTitle": "Uber's founders are starting to cash out. Here's the pitch deck they created back in 2008;; way before the company was a $45 billion ride-hailing giant.",
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  "authorName": "UberCab",
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  "notes": "This is the original UberCab pitch deck slide highlighting the value proposition relative to incumbents.",
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      "text": "UberCab would be faster & cheaper than a limo, but nicer & safer than a taxicab",
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      "text": "Cabs don't guarantee pickup, can take 45 mins\nCab aren't as safe or clean as limos\nCar services require 1-3 hours notice\nCar services transfers average over $60 + tax",
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      "kind": "title",
      "text": "User Benefits",
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