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  "documentTitle": "The pitch deck that Midwestern startup Bellwethr used to raise a $2.5 million seed round to make AI more accessible to companies",
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  "notes": "The slide uses social proof (tweets) to illustrate a specific customer pain point regarding subscription cancellation friction.",
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      "kind": "quote",
      "text": "If you ever tried to cancel a @WSJ subscription you know exactly what they are talking about!!",
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      "text": "It's called the \"breakpoint.\" It's the moment your head explodes after hours on the phone with customer service. And companies know exactly when it comes.",
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      "text": "Why is it that the @WSJ won't let you cancel your membership on the app or the website? Ridiculous. They make you call in, jump through hoops: feels like a ploy from 1997.",
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      "kind": "quote",
      "text": "@WSJ Wouldn't recommend your subscription to anyone. $39 autobilled, and can't cancel online. Sat on hold for 8 min with no help, and unable to cancel last week, and got billed again.",
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      "text": "Dear @WSJ I have tried to call you to cancel my suscription, but everytime, the other person on the phone cannnot hear me. What can I do?",
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