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  "docId": "019dd923-5f69-752d-a9b9-a4d0cf227a93",
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  "documentTitle": "Check out the pitch deck that Kangarootime used to raise $26 million to help daycare centers manage everyday tasks",
  "authorId": "Pitchdecks",
  "authorName": "Kangarootime",
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      "kind": "list",
      "text": "The U.S. early childhood education market is estimated to grow to roughly $70B*. The Australian early childcare market is estimated to be ~$13.7B* in 2022. Early childcare centers: 110,000 rooftops. 17% mid-market/enterprise. 25% SMB. 58% single center.",
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      "text": "TAM: $70B",
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      "kind": "paragraph",
      "text": "Kangarootime’s core go-forward market is mid-market/enterprise early childcare companies.",
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      "kind": "source-note",
      "text": "*source: Nerdwallet.com *source: IBISWorld.com",
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      "text": "Market Overview",
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      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Problem",
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      "evidence": "The market overview and solution overview slides imply the costs of inaction",
      "position": 0,
      "objective": "What are the consequences of not adopting a sophisticated childcare management software?",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.7,
      "description": "Quantify what happens if the audience does nothing"
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      "name": "Golden Circle",
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      "bestFor": "Visionary leadership, brand positioning, mission statements",
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      "evidence": "The context and market overview slides provide a 'why' for the solution",
      "position": 1,
      "objective": "Why does Kangarootime's solution matter?",
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      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
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