{
  "docId": "019dd923-5f69-752d-a9b9-a28489220b0c",
  "docSlug": "anglq8S5VMoZRRsBUvTc",
  "documentTitle": "See the pitch deck a real-estate startup used to raise $27 million from SoftBank to build the world's largest housing company — without owning any homes",
  "authorId": "Pitchdecks",
  "authorName": "June Homes",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.6,
  "pageNumber": 2,
  "pageCount": 21,
  "prevPage": 1,
  "nextPage": 3,
  "slideType": "problem_statement",
  "function": "frame_problem",
  "density": "balanced",
  "nDataPoints": 12,
  "notes": null,
  "elementsJson": [
    "action_title",
    "data_table"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5f69-752d-a9b9-a28489220b0c/2",
  "deckHref": "/decks/019dd923-5f69-752d-a9b9-a28489220b0c",
  "deckJsonHref": "/decks/019dd923-5f69-752d-a9b9-a28489220b0c.json",
  "deckAnchorHref": "/decks/019dd923-5f69-752d-a9b9-a28489220b0c#slide-2",
  "components": [
    {
      "bbox": null,
      "kind": "metric",
      "text": "NPS: -3",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-abe5-771c-8d80-03311a032c07",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.5,
        "x": 0.05,
        "y": 0.95
      },
      "kind": "source-note",
      "text": "Source: Statista annual consumer spending, SurveySparrow and Delighted NPS benchmarks by industry",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "dec7bc5b-c221-40f8-8131-7d19158c8709",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.6,
        "w": 0.9,
        "x": 0.05,
        "y": 0.25
      },
      "kind": "table",
      "text": "Housing, including management: 34.03%, -3; Transportation: 17.68%, 38; Food: 13.44%, 35; Healthcare: 8.55%, 24; Entertainment: 5.02%, 11; Apparel: 3.10%, 63",
      "attrs": null,
      "subkind": "data",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b5e2918a-cc26-474d-b45b-cedaa2039d1c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.9,
        "x": 0.05,
        "y": 0.05
      },
      "kind": "title",
      "text": "The housing system is broken. Our single largest recurring expense gives us the least amount of satisfaction...",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f2cf2cb8-6170-4c1a-ba2d-1fa7da9f4601",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Problem Statement Canvas",
      "slug": "problem-statement-canvas",
      "agent": "Architect",
      "layer": "slide",
      "matchId": "8fa24130-deda-4871-bf9b-6b182ef9bb5b",
      "evidence": "The housing system is broken. Our single largest recurring expense gives us the least amount of satisfaction...",
      "confidence": 0.7
    },
    {
      "name": "Table data",
      "slug": "table-data",
      "agent": null,
      "layer": "slide",
      "matchId": "e8132c23-f8b4-4a16-a690-b640902eaed0",
      "evidence": "table/data: Housing, including management: 34.03%, -3; Transportation: 17.68%, 38; Food: 13.44%, 35; Healthcare: 8.55%, 24; Entertainment: 5.02%, 11; Apparel: 3.10%, 63",
      "confidence": 0.8
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 4,
      "from": 2,
      "beatId": "dc970a03-32c6-4f84-a257-ef2685a48c70",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Problem",
      "beatSlug": "problem-agitate-solution-problem-identify-pain",
      "evidence": "Slides 2-4 identify the pain in the housing system.",
      "position": 0,
      "confidence": 0.8,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}