{
  "docId": "019dd923-5f69-752d-a9b9-a28489220b0c",
  "docSlug": "anglq8S5VMoZRRsBUvTc",
  "documentTitle": "See the pitch deck a real-estate startup used to raise $27 million from SoftBank to build the world's largest housing company — without owning any homes",
  "authorId": "Pitchdecks",
  "authorName": "June Homes",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.6,
  "pageNumber": 10,
  "pageCount": 21,
  "prevPage": 9,
  "nextPage": 11,
  "slideType": "product_demo",
  "function": "present_solution",
  "density": "dense",
  "nDataPoints": 0,
  "notes": "The slide uses a hub-and-spoke layout with the mobile app as the central hub and features as the spokes.",
  "elementsJson": [
    "headline_text",
    "screenshot",
    "icon_grid"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5f69-752d-a9b9-a28489220b0c/10",
  "deckHref": "/decks/019dd923-5f69-752d-a9b9-a28489220b0c",
  "deckJsonHref": "/decks/019dd923-5f69-752d-a9b9-a28489220b0c.json",
  "deckAnchorHref": "/decks/019dd923-5f69-752d-a9b9-a28489220b0c#slide-10",
  "components": [
    {
      "bbox": {
        "h": 0.5,
        "w": 0.25,
        "x": 0.375,
        "y": 0.25
      },
      "kind": "image",
      "text": "Mobile app interface showing a virtual tour and manager profile",
      "attrs": null,
      "subkind": "screenshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "fc6ee9cb-f01e-43ee-80c1-2007fa99e518",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.2,
        "x": 0.68,
        "y": 0.28
      },
      "kind": "list",
      "text": "Apply Digitally: Submit paperwork via our app",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2e3fd1a3-297a-4392-988d-183f6622124b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.2,
        "x": 0.12,
        "y": 0.68
      },
      "kind": "list",
      "text": "Tour Virtually: Professionally guided VR Tours",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "adb889f0-ceda-4526-a70d-8cacf751683a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.2,
        "x": 0.68,
        "y": 0.68
      },
      "kind": "list",
      "text": "Move-in Safely: Contactless entry & digital keys",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c00c2ad4-d11e-464b-9257-d6da11d65105",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.2,
        "x": 0.68,
        "y": 0.48
      },
      "kind": "list",
      "text": "E-Sign Contract: Make it official",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "cbd21c34-74f7-48a8-98ed-9d8b1a036ba2",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.2,
        "x": 0.12,
        "y": 0.48
      },
      "kind": "list",
      "text": "Book a Tour: Self-guided 3D Tours",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "cec5c86a-f914-4085-aacc-932fc127a873",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.2,
        "x": 0.12,
        "y": 0.28
      },
      "kind": "list",
      "text": "Search Homes: View shared and entire apartments",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ff3d8cc6-2669-41a3-8711-c792dc7c2a6d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.36,
        "x": 0.32,
        "y": 0.08
      },
      "kind": "title",
      "text": "All-in-one Interface",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5d65181e-e16a-4918-9b67-71dbed48ddb9",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "customer-journey-map",
      "slug": null,
      "matchId": "ab0fbf71-7c7a-4e32-bd54-36332703d0fd",
      "evidence": "The slide outlines the sequential steps a user takes through the product.",
      "confidence": 0.9
    }
  ],
  "arcBeats": [
    {
      "to": 21,
      "from": 6,
      "beatId": "c8fe9f6e-ba18-426a-9015-96f0ded12d92",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Solution",
      "beatSlug": "problem-agitate-solution-solution-provide-relief",
      "evidence": "Slides 6-21 propose and detail the solution.",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Resolution",
      "parentBeatSlug": "resolution"
    }
  ],
  "loops": [
    {
      "to": 17,
      "from": 5,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "75bdc2f6-d87b-43ec-8676-bd6f41b08415",
      "evidence": "The loop opens on slide 5 with 'Why now?' and closes on slide 17 with market sizing and growth opportunities.",
      "position": 0,
      "objective": "Why now?",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.6,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}