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  "documentTitle": "Internet-of-things startup Particle went from a failed Kickstarter to powering smart air conditioners and Jacuzzis. Here's the pitch deck it used to raise $40 million.",
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  "notes": "The slide uses a high-quality photo of an HVAC technician to ground the problem in reality.",
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      "text": "Watsco is the largest distributor of HVAC systems in North America ($4.5Bn revenue in 2018)\nHVAC service and maintenance is extremely manual and inefficient\nRemote diagnostics capability (leading to preventative maintenance) could be worth hundreds of millions of dollars",
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