{
  "docId": "019dd923-5f69-752d-a9b9-9e3fdb4eda5b",
  "docSlug": "a2P6SYGfXtaBSxtxp0RW",
  "documentTitle": "Internet-of-things startup Particle went from a failed Kickstarter to powering smart air conditioners and Jacuzzis. Here's the pitch deck it used to raise $40 million.",
  "authorId": "Pitchdecks",
  "authorName": "Particle",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 3,
  "pageCount": 13,
  "prevPage": 2,
  "nextPage": 4,
  "slideType": "problem_statement",
  "function": "frame_problem",
  "density": "dense",
  "nDataPoints": 4,
  "notes": "Uses a split-screen visual comparison to illustrate physical world pain points.",
  "elementsJson": [
    "photo",
    "photo",
    "logo_grid"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5f69-752d-a9b9-9e3fdb4eda5b/3",
  "deckHref": "/decks/019dd923-5f69-752d-a9b9-9e3fdb4eda5b",
  "deckJsonHref": "/decks/019dd923-5f69-752d-a9b9-9e3fdb4eda5b.json",
  "deckAnchorHref": "/decks/019dd923-5f69-752d-a9b9-9e3fdb4eda5b#slide-3",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Wind machines that protect $250k of crops fail 5% of the time; Dentists lose $8,000 per day when their dental compressor breaks.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-abe5-771c-8d77-4f582094d46c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.12,
        "x": 0.69,
        "y": 0.865
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "logo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a2f3115a-be36-4dc8-809e-726d81586f66",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.08,
        "x": 0.21,
        "y": 0.865
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "logo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b9980295-0c2f-47ec-b546-7da5e8d033c1",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.85,
        "w": 0.5,
        "x": 0,
        "y": 0.15
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2301d584-2a64-4598-b1ff-3a91b092d779",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.85,
        "w": 0.5,
        "x": 0.5,
        "y": 0.15
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "54401b53-1c46-4b0f-8100-6df13bdc05ee",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "financial loss: $8,000",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-abe5-771c-8d77-53045ef423a9",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.3,
        "x": 0.1,
        "y": 0.7
      },
      "kind": "paragraph",
      "text": "Wind machines that protect $250k of crops fail 5% of the time",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "73dd02e1-aaee-4afa-9079-dac3d67a5dfb",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.3,
        "x": 0.6,
        "y": 0.7
      },
      "kind": "paragraph",
      "text": "Dentists lose $8,000 per day when their dental compressor breaks",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b1c58443-cd7c-4abd-b8d3-73a4c93d1ef5",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.9,
        "x": 0.05,
        "y": 0.05
      },
      "kind": "title",
      "text": "THE SOFTWARE ECONOMY HAS BYPASSED PROBLEMS WE FACE IN THE PHYSICAL WORLD",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "61946efc-ba9f-4833-b4ed-7a1f86ed9048",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "before-after-framing",
      "slug": null,
      "matchId": "2332a900-8e2c-469e-8c44-8fd67b7ba5cc",
      "evidence": "Contrasts current physical world pain points with the implied solution of the software economy.",
      "confidence": 0.8
    }
  ],
  "arcBeats": [],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}