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  "documentTitle": "Here's the pitch deck this 29-year-old Russian-born VC used to convince investors to contribute millions to her fund",
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      "text": "1. Attract customers\n2. Attract across partners and investors\n3. Validate the expert reputation\n4. Help to compete\n5. Hire the best talent",
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      "text": "The most startups neglect this opportunity:\n- Founders don't have significant experience with PR\n- PR agencies are expensive (~$10-30k per month)\n- Negative experience from low-quality PR freelancers",
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      "text": "Tesla has never bought an advertisement yet audiences consistently discuss the company and its products, increasing their visibility and brand. Elon is active on social media and gives news media interviews seemingly every day. All their events are created with media in mind.",
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      "text": "Robinhood was founded in 2013 and without any digital marketing it got to $5.6 billion in valuation and has over 2 million customers. Robinhood achieved that by doing high-quality communications that explained the advantages of their superior product.",
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