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      "text": "Consumer: Advances in tech enable new companies to enter old markets with radically superior products. Business-to-consumer subscription businesses have attracted more than 11 million U.S. subscribers in 2017, and the industry as a whole has been growing at 200% annually since 2011 (SubscriptionCommerceInsider). Direct-to-consumer model allows to companies rely on delivery and save costs, while also lowering the overall user acquisition costs.",
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      "text": "Marketplaces: Marketplaces disrupt traditional business models while modern technologies create great opportunities for customer-oriented products - we've worked a lot with these types of businesses and know how they develop and scale. Some of the older industries, such as real estate in the US, are so big that they likely won't be ever monopolized by any tech company, enabling multiple players differentiated by niche and locations.",
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