{
  "docId": "019dd923-5f69-752d-a9b9-5f15c1feb527",
  "docSlug": "ZSjnVpMhffYGQvp7kp5K",
  "documentTitle": "Here's the pitch deck cybersecurity startup RackTop used to raise $15 million as it takes aim at healthcare and financial services customers",
  "authorId": "Pitchdecks",
  "authorName": "RackTop",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.781,
  "pageNumber": 4,
  "pageCount": 9,
  "prevPage": 3,
  "nextPage": 5,
  "slideType": "market_sizing",
  "function": "size_opportunity",
  "density": "dense",
  "nDataPoints": 6,
  "notes": "Uses a Venn diagram to represent the convergence of two markets.",
  "elementsJson": [
    "headline_text",
    "bullet_list",
    "other"
  ],
  "metadataConfidence": 0.95,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5f69-752d-a9b9-5f15c1feb527/4",
  "deckHref": "/decks/019dd923-5f69-752d-a9b9-5f15c1feb527",
  "deckJsonHref": "/decks/019dd923-5f69-752d-a9b9-5f15c1feb527.json",
  "deckAnchorHref": "/decks/019dd923-5f69-752d-a9b9-5f15c1feb527#slide-4",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "CyberConverged Data Security 1 + 1 = 3",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-abe5-771c-8d6f-65aa1b26fee5",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.45,
        "x": 0.467,
        "y": 0.35
      },
      "kind": "diagram",
      "text": "Venn diagram showing Data Storage, Cyber Security, and the intersection CyberConverged Data Security",
      "attrs": null,
      "subkind": "venn",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "75608647-40a8-4ac9-bb46-8715b6f2dbac",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.3,
        "w": 0.35,
        "x": 0.137,
        "y": 0.25
      },
      "kind": "list",
      "text": "Data Storage Pros/Cons",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0d331975-92be-4c5c-9711-491013d6a23f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.3,
        "w": 0.35,
        "x": 0.137,
        "y": 0.58
      },
      "kind": "list",
      "text": "Cyber Security Software Pros/Cons",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "bdcda049-cb40-4589-806d-fcd20fe13779",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.1,
        "x": 0.48,
        "y": 0.62
      },
      "kind": "metric",
      "text": "NAS - $45B",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "cfa98f03-f270-4bb0-9b39-448e4027dc5a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.2,
        "x": 0.69,
        "y": 0.62
      },
      "kind": "metric",
      "text": "Encryption - $13B, DRM - $2.8B, UEBA - $1B, Governance/Risk - $49B",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "fa4655d4-1713-4bca-ad10-474cab90089e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "TAM: $110.8B",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-abe5-771c-8d6f-68c8495ff6fd",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.055,
        "w": 0.594,
        "x": 0.203,
        "y": 0.095
      },
      "kind": "title",
      "text": "Market Size & Opportunity by 2020",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "12ed3b9b-dd73-4a3e-b8e7-7999286dd241",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Venn diagram",
      "slug": "venn-diagram",
      "agent": null,
      "layer": "slide",
      "matchId": "02296fc3-7761-4195-9b5f-1dac780f47bd",
      "evidence": "This slide features a Venn diagram showing Data Storage, Cyber Security, and the intersection CyberConverged Data Security.",
      "confidence": 0.9
    }
  ],
  "frameworks": [
    {
      "name": "metaphor-analogy",
      "slug": null,
      "matchId": "ae8c4065-8506-4faf-a32c-c5088978300f",
      "evidence": "1+1=3",
      "confidence": 0.9
    }
  ],
  "arcBeats": [],
  "loops": [
    {
      "to": 4,
      "from": 3,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "090e5757-d74f-4696-9e06-156bc7ec12c8",
      "evidence": "The perfect storm and market size",
      "position": 0,
      "objective": "Highlight the cost of not addressing the problem",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.6,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}