{
  "docId": "019dd923-5f69-752d-a9b9-4b27acc27a4a",
  "docSlug": "Z9ASqzwNVHJPPBK7c2a9",
  "documentTitle": "See the presentation the former CMO of MySpace used to raise $2 million to build a startup that wants to tap into cannabis-fueled creativity",
  "authorId": "Pitchdecks",
  "authorName": "Pilgrim Soul",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.777,
  "pageNumber": 14,
  "pageCount": 24,
  "prevPage": 13,
  "nextPage": 15,
  "slideType": "traction",
  "function": "show_traction",
  "density": "dense",
  "nDataPoints": 2,
  "notes": "Includes social proof via media logos and Amazon rating/rank.",
  "elementsJson": [
    "headline_text",
    "action_title",
    "screenshot",
    "logo_grid",
    "big_number"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5f69-752d-a9b9-4b27acc27a4a/14",
  "deckHref": "/decks/019dd923-5f69-752d-a9b9-4b27acc27a4a",
  "deckJsonHref": "/decks/019dd923-5f69-752d-a9b9-4b27acc27a4a.json",
  "deckAnchorHref": "/decks/019dd923-5f69-752d-a9b9-4b27acc27a4a#slide-14",
  "components": [
    {
      "bbox": {
        "h": 0.05,
        "w": 0.4,
        "x": 0.02,
        "y": 0.2
      },
      "kind": "callout",
      "text": "ONE OF THE TOP 500 BEST SELLING BOOKS IN AMERICA",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b2607720-a71c-4af5-aeea-b95f6a8a395c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.45,
        "x": 0.02,
        "y": 0.85
      },
      "kind": "image",
      "text": "High Times, Who What Wear, Goop, Popsugar, Daily Beast, Amazon",
      "attrs": null,
      "subkind": "logo-grid",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7bf116fd-3691-4590-8c55-797fa6deb593",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.7,
        "w": 0.85,
        "x": 0.13,
        "y": 0.25
      },
      "kind": "image",
      "text": "Product stack and open journal pages",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0933066d-2725-47cf-a22c-6d27cebb27dc",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.1,
        "x": 0.35,
        "y": 0.95
      },
      "kind": "metric",
      "text": "2,021 ratings",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "acb5d4a8-32db-430b-b6e7-a1bb03bfdb62",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.3,
        "x": 0.14,
        "y": 0.91
      },
      "kind": "metric",
      "text": "Best Sellers Rank: #452 in Books",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d7074825-ee02-41b0-bdbe-9e4201109a48",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Amazon Best Sellers Rank: #452",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-abe4-75dc-a2ff-3e8d414b081c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.4,
        "x": 0.02,
        "y": 0.1
      },
      "kind": "title",
      "text": "Our Guided Journal Series enhances the efficacy of our creative cannabis products",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "41597588-e206-4112-9e60-b8076469c447",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.4,
        "x": 0.02,
        "y": 0.05
      },
      "kind": "title",
      "text": "PILGRIM SOUL: CREATIVE CURRICULUM",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "eb97fc8a-9e88-445e-8aa4-9d846f05a47c",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Aesthetic-Usability Effect",
      "slug": "aesthetic-usability-effect",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "98c93427-086c-4ea0-becf-8a8db43c0d7c",
      "evidence": "Product stack and open journal pages",
      "confidence": 0.6
    },
    {
      "name": "Social Proof",
      "slug": "social-proof",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "1944cb2a-60c5-4a8f-9688-bceea4aacabd",
      "evidence": "Amazon Best Sellers Rank: #452 in Books",
      "confidence": 0.8
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 15,
      "from": 10,
      "beatId": "a6239a0f-79ee-453c-8e79-90d6343eddaa",
      "arcName": "The Sparkline",
      "arcSlug": "sparkline",
      "beatName": "Solution",
      "beatSlug": null,
      "evidence": "The slides describing Pilgrim Soul's products and services",
      "position": 3,
      "confidence": 0.8,
      "parentBeatName": null,
      "parentBeatSlug": null
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}