{
  "docId": "019dd923-5f69-752d-a9b9-2e9cc17df625",
  "docSlug": "YaUTqapFaSjcgxsDIX8g",
  "documentTitle": "This is the pitch deck that helped convince Blackstone's Tony James;; NerdWallet's cofounder;; and Sequoia Capital to invest in the seed round of a startup disrupting retirement investments",
  "authorId": "Pitchdecks",
  "authorName": "Alto",
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  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
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  "pageNumber": 6,
  "pageCount": 19,
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  "nextPage": 7,
  "slideType": "why_now",
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  "density": "dense",
  "nDataPoints": 3,
  "notes": "Uses a stopwatch icon to emphasize the urgency of the 'Why Now' argument.",
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  "slideHref": "/slides/019dd923-5f69-752d-a9b9-2e9cc17df625/6",
  "deckHref": "/decks/019dd923-5f69-752d-a9b9-2e9cc17df625",
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  "deckAnchorHref": "/decks/019dd923-5f69-752d-a9b9-2e9cc17df625#slide-6",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "For the first time, the Main Street investor can advance beyond \"modern\" portfolio theory and invest like a billion-dollar institution.",
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      "text": "Stopwatch icon",
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      "kind": "paragraph",
      "text": "Public companies are much larger than those of decades ago, and fast-rising upstarts are harder to find. For the first time, the Main Street investor can advance beyond \"modern\" portfolio theory and invest like a billion-dollar institution.",
      "attrs": null,
      "subkind": "paragraph",
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      },
      "kind": "paragraph",
      "text": "The stock market is shrinking. In the 90s, more than 8,000 publicly-traded companies were on U.S.- based exchanges. By 2016, there were fewer than 3,700. The top 200 companies (by earnings) accounted for all stock market profits in 2015.",
      "attrs": null,
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      "kind": "title",
      "text": "WHY SOLVE IT NOW?",
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      "beatId": "cc2498a7-cdd3-43d6-a8c8-09ebd1e333dd",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Solution",
      "beatSlug": "sequoia-pitch-solution",
      "evidence": "The solution is presented on pages 2-10",
      "position": 1,
      "confidence": 0.8,
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      "arcSlug": "sequoia-pitch",
      "beatName": "Market Size",
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      "evidence": "Market metrics and sizing are presented on pages 3-8",
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      "matchId": "648e9be3-9c7a-46b5-bad6-d2906327ad18",
      "evidence": "The JOBS Act is cited as a reason for the timely opportunity",
      "position": 0,
      "objective": "Explain why now is the right time to solve the problem",
      "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity",
      "confidence": 0.7,
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