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  "documentTitle": "How the founder of storytelling app HearHere landed Kevin Costner as a cofounder and $3.2 million in seed funding. Here's an exclusive look at its pitch deck.",
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  "notes": "Uses a Venn-style diagram to represent market tiers.",
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      "text": "TAM $11B (USA) and SAM $5B (USA)",
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      "text": "TAM: $11B",
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      "text": "TAM = 227M Drivers Licensing in US x $50 Annual Subscription\nSAM = 100M Vacationing Adults in US x $50 Annual Subscription",
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