{
  "docId": "019dd923-5f69-752d-a9b8-eb6c1781ed9d",
  "docSlug": "XGeeZ3KD83HAn4JsY8PJ",
  "documentTitle": "Check out the pitch deck a serial founder used to raise $10 million from Stripe for cap table management startup Pulley",
  "authorId": "Pitchdecks",
  "authorName": "Pulley",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 3,
  "pageCount": 23,
  "prevPage": 2,
  "nextPage": 4,
  "slideType": "mission",
  "function": "inspire_vision",
  "density": "balanced",
  "nDataPoints": 0,
  "notes": null,
  "elementsJson": [
    "headline_text",
    "paragraph"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5f69-752d-a9b8-eb6c1781ed9d/3",
  "deckHref": "/decks/019dd923-5f69-752d-a9b8-eb6c1781ed9d",
  "deckJsonHref": "/decks/019dd923-5f69-752d-a9b8-eb6c1781ed9d.json",
  "deckAnchorHref": "/decks/019dd923-5f69-752d-a9b8-eb6c1781ed9d#slide-3",
  "components": [
    {
      "bbox": {
        "h": 0.133,
        "w": 0.854,
        "x": 0.073,
        "y": 0.468
      },
      "kind": "paragraph",
      "text": "Our vision is a world where any founder can create a company with a push of a button, where all employees can share in the value they have helped to build, and where any investor can find and fund any company that aligns with their values.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "885fe4b3-9f15-414c-9099-f8f47e87c742",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.033,
        "w": 0.475,
        "x": 0.073,
        "y": 0.378
      },
      "kind": "paragraph",
      "text": "Our mission is to help founders start more companies.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e8669438-9615-42d2-9f4b-6ba74b22f7ae",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.075,
        "w": 0.367,
        "x": 0.073,
        "y": 0.225
      },
      "kind": "title",
      "text": "PULLEY'S MISSION",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e5a69b1e-f7db-4801-87cf-7f5a4ecf2561",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [],
  "loops": [
    {
      "to": 4,
      "from": 3,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "862bec5f-8e80-4163-9a82-62c1d52c0a2f",
      "evidence": "The deck presents Pulley's mission and thesis headline",
      "position": 0,
      "objective": "What is Pulley's mission and value proposition?",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.8,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}