{
  "docId": "019dd923-5f69-752d-a9b8-eb6c1781ed9d",
  "docSlug": "XGeeZ3KD83HAn4JsY8PJ",
  "documentTitle": "Check out the pitch deck a serial founder used to raise $10 million from Stripe for cap table management startup Pulley",
  "authorId": "Pitchdecks",
  "authorName": "Pulley",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 22,
  "pageCount": 23,
  "prevPage": 21,
  "nextPage": 23,
  "slideType": "market_sizing",
  "function": "size_opportunity",
  "density": "balanced",
  "nDataPoints": 7,
  "notes": null,
  "elementsJson": [
    "data_table"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5f69-752d-a9b8-eb6c1781ed9d/22",
  "deckHref": "/decks/019dd923-5f69-752d-a9b8-eb6c1781ed9d",
  "deckJsonHref": "/decks/019dd923-5f69-752d-a9b8-eb6c1781ed9d.json",
  "deckAnchorHref": "/decks/019dd923-5f69-752d-a9b8-eb6c1781ed9d#slide-22",
  "components": [
    {
      "bbox": null,
      "kind": "metric",
      "text": "TAM: $2.3bn",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-a290-75b0-a230-1f62906cd486",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.55,
        "w": 0.5,
        "x": 0.06,
        "y": 0.22
      },
      "kind": "table",
      "text": "Companies Revenue Carta (projected 2019) $100,000,000 Shareworks $120,000,000 Total Revenue by Incumbents $220,000,000 Total Market Size $2,300,000,000 Incumbent Market Share 9.57% Available Market Share 90.43%",
      "attrs": null,
      "subkind": "data",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a3385c9d-7e89-497e-afea-d9e9ee7bdbb0",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.88,
        "x": 0.06,
        "y": 0.06
      },
      "kind": "title",
      "text": "PRIVATE COMPANY MARKET OPPORTUNITY",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a325aa59-ac5c-4b3a-ac79-8b92b94a12e2",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Table data",
      "slug": "table-data",
      "agent": null,
      "layer": "slide",
      "matchId": "04357837-35de-4037-a547-48c63d0bc770",
      "evidence": "table/data: Companies Revenue Carta (projected 2019) $100,000,000 Shareworks $120,000,000 Total Revenue by Incumbents $220,000,000 Total Market Size $2,300,000,000 Incumbent Market Share 9.57% Available Market Share 90.4",
      "confidence": 0.9
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 23,
      "from": 22,
      "beatId": "5035b1b9-409c-4398-8612-275e4f08b9c9",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Market Size",
      "beatSlug": "sequoia-pitch-market-size",
      "evidence": "The deck provides market sizing and competitive analysis",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}