{
  "docId": "019dd923-5f69-752d-a9b8-eb6c1781ed9d",
  "docSlug": "XGeeZ3KD83HAn4JsY8PJ",
  "documentTitle": "Check out the pitch deck a serial founder used to raise $10 million from Stripe for cap table management startup Pulley",
  "authorId": "Pitchdecks",
  "authorName": "Pulley",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 11,
  "pageCount": 23,
  "prevPage": 10,
  "nextPage": 12,
  "slideType": "customer_journey",
  "function": "present_framework",
  "density": "sparse",
  "nDataPoints": 0,
  "notes": "The slide uses a linear process flow to map company lifecycle stages to Pulley's service offerings.",
  "elementsJson": [
    "process_diagram",
    "icon_grid"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5f69-752d-a9b8-eb6c1781ed9d/11",
  "deckHref": "/decks/019dd923-5f69-752d-a9b8-eb6c1781ed9d",
  "deckJsonHref": "/decks/019dd923-5f69-752d-a9b8-eb6c1781ed9d.json",
  "deckAnchorHref": "/decks/019dd923-5f69-752d-a9b8-eb6c1781ed9d#slide-11",
  "components": [
    {
      "bbox": {
        "h": 0.4,
        "w": 0.8,
        "x": 0.1,
        "y": 0.3
      },
      "kind": "diagram",
      "text": "Inception -> Raise -> Hire -> Build",
      "attrs": null,
      "subkind": "process",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d1d7b44b-4984-4657-aac4-e377ef56e665",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.8,
        "x": 0.1,
        "y": 0.7
      },
      "kind": "list",
      "text": "Inception: Dedicated support to onboard; Raise: Manage electronic certificates; Hire: Manage equity plans and employee options; Build: Occasionally you'll find a job has specific",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7e9a1583-5c04-4e3b-965d-bc87443d129c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.8,
        "x": 0.1,
        "y": 0.1
      },
      "kind": "title",
      "text": "PULLEY HELPS COMPANIES THROUGH THEIR LIFECYCLE",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "02d11fe8-74e1-4c6f-9ce8-e92a35f25215",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Customer journey map",
      "slug": "customer-journey-map",
      "agent": null,
      "layer": "slide",
      "matchId": "ea5ddea9-699b-4f97-a864-0bf6352b030f",
      "evidence": "Inception: Dedicated support to onboard; Raise: Manage electronic certificates; Hire: Manage equity plans and employee options; Build: Occasionally you'll find a job has specific",
      "confidence": 0.7
    }
  ],
  "frameworks": [
    {
      "name": "customer-journey-map",
      "slug": null,
      "matchId": "6ca7d869-e5cf-4971-8777-05e0a141aa2a",
      "evidence": "Linear progression of company lifecycle stages mapped to service offerings.",
      "confidence": 0.9
    }
  ],
  "arcBeats": [
    {
      "to": 16,
      "from": 9,
      "beatId": "eb6f7d4b-4256-458d-9ab8-fe235e517903",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Solution",
      "beatSlug": "sequoia-pitch-solution",
      "evidence": "The deck showcases Pulley's product features and benefits",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [
    {
      "to": 16,
      "from": 9,
      "name": "Mece Breakdown",
      "slug": "40-mece-breakdown",
      "bestFor": "Problem structuring, ensuring completeness, strategic analysis",
      "matchId": "04062218-9fdd-417f-9ae9-1cfe2bbdee6f",
      "evidence": "The deck provides a detailed overview of Pulley's product features",
      "position": 1,
      "objective": "How does Pulley's product work?",
      "structure": "The Whole -> Category A (distinct) -> Category B (distinct) -> Category C (distinct) -> Complete Coverage",
      "confidence": 0.7,
      "description": "Divide a complex topic into mutually exclusive, collectively exhaustive categories"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}