{
  "docId": "019dd923-5f69-752d-a9b8-de1d651e25ca",
  "docSlug": "U0ZqxjDC1sjoSdBZfAnx",
  "documentTitle": "Here's the pitch deck the Super Coffee startup Kitu Life used to raise $106 million in three months",
  "authorId": "Pitchdecks",
  "authorName": "Kitu Life",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 30,
  "pageCount": 33,
  "prevPage": 29,
  "nextPage": 31,
  "slideType": "go_to_market",
  "function": "plan_implementation",
  "density": "balanced",
  "nDataPoints": 0,
  "notes": "The slide uses a grid layout to categorize marketing channels.",
  "elementsJson": [
    "headline_text",
    "action_title",
    "icon_grid",
    "photo"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5f69-752d-a9b8-de1d651e25ca/30",
  "deckHref": "/decks/019dd923-5f69-752d-a9b8-de1d651e25ca",
  "deckJsonHref": "/decks/019dd923-5f69-752d-a9b8-de1d651e25ca.json",
  "deckAnchorHref": "/decks/019dd923-5f69-752d-a9b8-de1d651e25ca#slide-30",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "OUR FIRST CAMPAIGN WILL HELP US DOUBLE AWARENESS & TRIAL IN 2021",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-a28f-707d-b934-aafd52c5399b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.875,
        "w": 0.525,
        "x": 0.434,
        "y": 0.173
      },
      "kind": "image",
      "text": "Grid of 6 marketing channels: Social, Digital, PR, Experiential, Retail & Sampling, Partnerships",
      "attrs": null,
      "subkind": "illustration",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "21a2aa56-e883-4464-9fca-d9e0397678e7",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.3,
        "x": 0.09,
        "y": 0.31
      },
      "kind": "paragraph",
      "text": "ADD SOMETHING POSITIVE.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c3507c10-e495-45d3-9314-092a68073123",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.45,
        "x": 0.434,
        "y": 0.096
      },
      "kind": "title",
      "text": "OUR FIRST CAMPAIGN WILL HELP US DOUBLE AWARENESS & TRIAL IN 2021",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2e4fb1b1-f2e5-48df-a6af-6d54b0b2fccf",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.35,
        "x": 0.434,
        "y": 0.056
      },
      "kind": "title",
      "text": "THIS SUMMER, WE'RE GOING BIG!",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2040ccb4-026e-4777-903e-17c5eb559eb5",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Action Titles",
      "slug": "action-titles",
      "agent": "Architect",
      "layer": "slide",
      "matchId": "817a193c-0c76-4612-8d6a-a161686f718e",
      "evidence": "title/action-title: OUR FIRST CAMPAIGN WILL HELP US DOUBLE AWARENESS & TRIAL IN 2021",
      "confidence": 0.8
    }
  ],
  "frameworks": [],
  "arcBeats": [],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}