{
  "docId": "019dd923-5f69-752d-a9b8-de1d651e25ca",
  "docSlug": "U0ZqxjDC1sjoSdBZfAnx",
  "documentTitle": "Here's the pitch deck the Super Coffee startup Kitu Life used to raise $106 million in three months",
  "authorId": "Pitchdecks",
  "authorName": "Kitu Life",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 25,
  "pageCount": 33,
  "prevPage": 24,
  "nextPage": 26,
  "slideType": "market_sizing",
  "function": "size_opportunity",
  "density": "dense",
  "nDataPoints": 14,
  "notes": "The slide uses a side-by-side pie chart comparison to illustrate the gap between current performance and market potential.",
  "elementsJson": [
    "action_title",
    "subtitle_text",
    "pie_chart",
    "pie_chart",
    "logo_grid"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5f69-752d-a9b8-de1d651e25ca/25",
  "deckHref": "/decks/019dd923-5f69-752d-a9b8-de1d651e25ca",
  "deckJsonHref": "/decks/019dd923-5f69-752d-a9b8-de1d651e25ca.json",
  "deckAnchorHref": "/decks/019dd923-5f69-752d-a9b8-de1d651e25ca#slide-25",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "AS WE GROW OUR PRESENCE IN GROCERY, WE’RE JUST GETTING STARTED AT COSTCO, WALMART AND 7 ELEVEN",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-a28f-707d-b933-155ef7edd676",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.7,
        "w": 0.45,
        "x": 0.05,
        "y": 0.18
      },
      "kind": "chart",
      "text": "SUPER COFFEE VOLUME BY CHANNEL (2021E)",
      "attrs": null,
      "subkind": "pie",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a7a252c7-8ad4-44ce-bb47-6cca693b4304",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.7,
        "w": 0.4,
        "x": 0.55,
        "y": 0.18
      },
      "kind": "chart",
      "text": "RTD VOLUME BY CHANNEL (2020)",
      "attrs": null,
      "subkind": "pie",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ab2e8be9-a2c9-4b18-9b77-5577e8b373f1",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.7,
        "w": 0.9,
        "x": 0.05,
        "y": 0.2
      },
      "kind": "image",
      "text": "Logos of various retailers associated with channels",
      "attrs": null,
      "subkind": "logo-grid",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a6724c03-1db6-4c0b-bf00-419a7f190b5d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Volume by Channel",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-a28f-707d-b933-1b01a8143d70",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.85,
        "x": 0.04,
        "y": 0.11
      },
      "kind": "title",
      "text": "AS WE GROW OUR PRESENCE IN GROCERY, WE'RE JUST GETTING STARTED AT COSTCO, WALMART AND 7 ELEVEN",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2a0ec8e4-c6b0-4038-8f84-12e68b43326c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.85,
        "x": 0.04,
        "y": 0.03
      },
      "kind": "title",
      "text": "SUPER COFFEE HAS ESTABLISHED A DOMINANT PRESENCE IN GROCERY WITH UNTAPPED POTENTIAL IN CLUB, C-STORE, AND MASS",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "403143f9-d2a9-4620-a634-281c28978dab",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "market-segmentation-pyramid",
      "slug": null,
      "matchId": "164410f0-5f6b-420a-ab36-cecad82873f4",
      "evidence": "Comparison of company channel mix vs total market channel mix",
      "confidence": 0.7
    }
  ],
  "arcBeats": [],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}