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  "docSlug": "U0ZqxjDC1sjoSdBZfAnx",
  "documentTitle": "Here's the pitch deck the Super Coffee startup Kitu Life used to raise $106 million in three months",
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  "authorName": "Kitu Life",
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  "notes": "TDP likely stands for Total Distribution Points. The slide highlights that sales growth is significantly higher than distribution growth, indicating velocity gains.",
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      "kind": "callout",
      "text": "WE NOW HAVE 11.6 AVG. RTD SKU'S SELLING PER STORE",
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      "text": "Stop&Shop Spotlight: TPD Growth (595 to 1165, +96%) and $ Sales Growth ($927,992 to $2,049,660, +121%)",
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      "text": "Sales Growth: +181%",
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      "text": "WE NOW HAVE 11.6 AVG. RTD SKU'S SELLING PER STORE",
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      "kind": "source-note",
      "text": "Source: SPINS SS RTD COFFEE, Last 52 weeks 3/21/21 vs YAGO",
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      "text": "Retailer, TDPs % Growth, $ Sales % Growth. Target +71% +176%. Stop&Shop +96% +121%. Albertsons +94% +181%.",
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      "text": "WE HAVE SEEN SOLID GROWTH IN SALES OUTPACING DISTRIBUTION GAINS IN MULTIPLE CORE RETAILERS",
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