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  "documentTitle": "Here's the pitch deck the Super Coffee startup Kitu Life used to raise $106 million in three months",
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  "authorName": "Kitu Life",
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  "notes": "Includes a callout box for brands excluded from the scale due to large negative values.",
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      "kind": "callout",
      "text": "Not Shown for Scale: Dunkin' RTD: (-1.4mm customers) High Brew RTD: (-3.9mm customers)",
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      "text": "Now Equal to Starbucks & La Colombe",
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      "text": "RTD Coffee Brand YoY Customer Growth",
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      "text": "New Customers: 700K+",
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      "text": "Source: IRI Panel Dara, Syndicated Cappuccino/Iced Coffee & Cold Brew Brands, Total US All Outlets L52 weeks through 12/1/20",
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      "kind": "table",
      "text": "Super Coffee Household Penetration 2019 .8% 2020 1.4% Super Coffee % Dollars on Deal 2019 44% 2020 27%",
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      "text": "IN 2020, WE ADDED MORE NEW CUSTOMERS THAN ANY OTHER COFFEE BRAND",
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