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  "documentTitle": "Here's the pitch deck the Super Coffee startup Kitu Life used to raise $106 million in three months",
  "authorId": "Pitchdecks",
  "authorName": "Kitu Life",
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  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
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  "notes": "The chart shows Super Coffee as the 3rd highest in loyalty among the listed brands, with a specific callout to its leadership among independent brands.",
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      "kind": "callout",
      "text": "Super Coffee has been #1 in Independent RTD brand Loyalty for the past 2 years!!",
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      "kind": "chart",
      "text": "Bar chart showing loyalty percentages for 7 brands: 76, 72, 62, 58, 54, 48, 47",
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      "kind": "metric",
      "text": "Loyalty % Units: 62",
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      "kind": "source-note",
      "text": "Source: IRI Panel Dara, Syndicated Cappuccino/Iced Coffee & Cold Brew Brands, Total US All Outlets L52 weeks through 12/1/20",
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      "kind": "title",
      "text": "SUPER COFFEE'S CUSTOMER LOYALTY IS 3RD OVERALL & #1 AMONGST INDEPENDENT BRANDS",
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      "kind": "title",
      "text": "Top RTD Brands Coffee Loyalty % Units (L13 Weeks)",
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  "arcBeats": [
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      "beatId": "889acab3-16f2-4ba2-80a6-87a7ae2a5846",
      "arcName": "Rags to Riches",
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