{
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  "docSlug": "XRae94puCE6NnsQ3CyrO",
  "documentTitle": "This New York tech founder's startup raised $52 million to save small businesses from nightmare Yelp reviews. Here's his pitch deck.",
  "authorId": "Pitchdecks",
  "authorName": "Signpost",
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  "pageNumber": 3,
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  "slideType": "mission",
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  "notes": "The slide uses a personal origin story to establish the company's mission and values.",
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  "slideHref": "/slides/019dd923-5f69-752d-a9b8-d98cc2a4271e/3",
  "deckHref": "/decks/019dd923-5f69-752d-a9b8-d98cc2a4271e",
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  "deckAnchorHref": "/decks/019dd923-5f69-752d-a9b8-d98cc2a4271e#slide-3",
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      "kind": "image",
      "text": "Half Baked Pottery, Indianapolis, IN",
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      "text": "We launched in 2010 to help a family members small business",
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      "kind": "title",
      "text": "Signpost believes local businesses deserve to win",
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  "metrics": [],
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  "frameworks": [
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      "name": "Golden Circle",
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      "evidence": "The deck presents Signpost's mission and purpose",
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      "objective": "Why does Signpost exist?",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
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      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
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}