{
  "docId": "019dd923-5f69-752d-a9b8-cde9ca4b3816",
  "docSlug": "Ww8D0zQLGDbpwpsr3CpD",
  "documentTitle": "See the pitch deck a startup used to raise $2.1 million and win over Serena Ventures",
  "authorId": "Pitchdecks",
  "authorName": "Calico",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.788,
  "pageNumber": 2,
  "pageCount": 6,
  "prevPage": 1,
  "nextPage": 3,
  "slideType": "pain_points",
  "function": "frame_problem",
  "density": "dense",
  "nDataPoints": 0,
  "notes": "The slide uses a list of tasks with icons representing different communication and management tools (Gmail, Excel, WeChat, etc.) to emphasize the chaotic nature of the current process.",
  "elementsJson": [
    "bullet_list",
    "callout_box"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5f69-752d-a9b8-cde9ca4b3816/2",
  "deckHref": "/decks/019dd923-5f69-752d-a9b8-cde9ca4b3816",
  "deckJsonHref": "/decks/019dd923-5f69-752d-a9b8-cde9ca4b3816.json",
  "deckAnchorHref": "/decks/019dd923-5f69-752d-a9b8-cde9ca4b3816#slide-2",
  "components": [
    {
      "bbox": {
        "h": 0.3,
        "w": 0.35,
        "x": 0.6,
        "y": 0.6
      },
      "kind": "callout",
      "text": "PROBLEM: All this goes into making just one product. Multiply this 5-20x for a whole collection across all divisions on a monthly basis",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "01235d86-b7b9-4042-9e1b-7a1d2d07ebe1",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "callout",
      "text": "Multiply this 5-20x for a whole collection across all divisions on a monthly basis",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-a290-75b0-a22b-abca568b69d0",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.8,
        "w": 0.25,
        "x": 0.35,
        "y": 0.1
      },
      "kind": "list",
      "text": "Adjust Tech Pack, Send Feedback, Re-sample #2, Reminders via WeChat, Reminders via email, Coordinate Logistics, Adjust Tech Pack, Send Feedback, Re-sample #3, Reminders via WeChat, Coordinate Logistics, Coordinate all vendors, Renegotiate quotes, Follow up, Kick off production, Production Update, Update reminder, Update reminder",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7cc826f8-1cc5-45a3-aed8-4014dbb31269",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.4,
        "w": 0.25,
        "x": 0.65,
        "y": 0.1
      },
      "kind": "list",
      "text": "Coordinate logistics, Coordinate Final QC, Coordinate with Warehouse, Track Defects, Notify vendors of defect, Follow Up, Track production, Coordinate logistics, Wire Final Payment, Finally release product",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "cf4fded5-10f6-4cb8-8a54-8726e3345d40",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.8,
        "w": 0.25,
        "x": 0.05,
        "y": 0.1
      },
      "kind": "list",
      "text": "Ideate on product design, Trend forecast, Design forecast, Source Preliminary Materials, Create vision board, Share vision board, Get approval for design, Reminders for approvals, Create Tech Pack, Email suppliers for quote, Follow up with suppliers, Compare quotes, Create production plan, Reminders on calendar, Kick off first sample, Reminders via email, Reminders via WeChat, Coordinate sample logistics",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ff771a14-0b88-49a6-82a6-fc08cc207979",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 2,
      "from": 2,
      "beatId": "b97fc254-623d-4c7f-94c9-af2500adcb4a",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Problem",
      "beatSlug": "problem-agitate-solution-problem-identify-pain",
      "evidence": "The pain_points slide",
      "position": 0,
      "confidence": 0.8,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    }
  ],
  "loops": [
    {
      "to": 3,
      "from": 2,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "71978ba4-c499-42fb-8288-e9ad95e5f926",
      "evidence": "The problem and solution slides imply the cost of inaction",
      "position": 0,
      "objective": "What if we don't solve this problem?",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.6,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}