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  "documentTitle": "Here's the presentation digital closing startup Endpoint used to nab $40 million from its parent company;; title giant First American",
  "authorId": "Pitchdecks",
  "authorName": "Endpoint",
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      "text": "Timeline of 2018-2022 with three phases: MVP, Foundation, and Scale.",
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      "kind": "list",
      "text": "SCALE | Expansion & Automation: Scale optimized product and back-end experience across markets and partnerships, Determine whether margin can be increased through increased back-end process automation",
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      "text": "FOUNDATION | API, Markets: Focus on the EO Experience and improving EO efficiency, Stand up centralized Ops Hub in AZ, Test and optimize the “new” back-end experience to inform automation, Prove traction in multiple states (CA, AZ, etc.), Test whether productizing API has market viability",
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      "text": "MVP | Product Market Fit: Focus on REA & Buyer / Seller Experience, Test and optimize the front-end experience, Platform compatibilities to inform DIY+ EO experience build, How new market requirements influence the product",
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      "kind": "title",
      "text": "Recap: This resulted in a three phased approach to building Endpoint and we are currently in the Foundation phase",
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