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  "documentTitle": "Here's the pitch deck that helped employee rewards startup Zestful raise a $1.2 million seed round before it had any customers",
  "authorId": "Pitchdecks",
  "authorName": "Zestful",
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  "notes": "The timeline appears to have a chronological error (Launch Nov 2018 followed by Q1 2018).",
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      "text": "MRR: $120k",
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      "text": "Where We're Going",
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      "arcSlug": "rags-to-riches",
      "beatName": "Ultimate Achievement",
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      "evidence": "The deck concludes with a roadmap, team bio, use of funds, and closing ask, outlining the path to ultimate achievement.",
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