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  "documentTitle": "Here's the pitch deck that helped employee rewards startup Zestful raise a $1.2 million seed round before it had any customers",
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  "notes": "Uses a survey result to validate the market demand for employee perks.",
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      "text": "The Results:\n80% chose the lower salary\nwith the perks 😮",
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      "text": "employee preference: 80%",
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      "text": "We sent a survey to 10,000 employees asking a single question, \"Which would you rather have?\"\n\n1. A $130k Salary\n2. A $100k salary + Netflix, HBO, Hulu, Spotify, Headspace, a Meal Delivery Service, a Gym Membership, $20/mo to a Charity of Choice, and a $100/mo Experiences Allowance.",
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      "text": "Read the full report at zestful.com/how-it-started",
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