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  "documentTitle": "Foursquare has raised over $240 million. Here's what the startup's investor pitch deck looked like before it raised any money at all.",
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  "authorName": "Foursquare",
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  "notes": "Early Foursquare pitch deck slide showing organic adoption by merchants.",
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      "kind": "title",
      "text": "And these “mayors” titles are already being used by local merchants to reward locals / regulars...",
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      "name": "Social Proof",
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      "evidence": "Mentions of 'mayors' titles being used by local merchants",
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      "structure": "What Customers Say (Verbatim) -> The Pattern Across Voices -> The Insight -> The Response",
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