{
  "docId": "019dd923-5f69-752d-a9b8-7cbfbcf00783",
  "docSlug": "Ukpqek5xVGkIGOodLocU",
  "documentTitle": "We got an exclusive look at the 'pitch memo' startup Airbase used to raise $60 million from execs at Okta;; Plaid;; and Carta",
  "authorId": "Pitchdecks",
  "authorName": "Airbase",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "portrait",
  "aspectRatio": 0.773,
  "pageNumber": 7,
  "pageCount": 12,
  "prevPage": 6,
  "nextPage": 8,
  "slideType": "competitive_analysis",
  "function": "compare_peers",
  "density": "dense",
  "nDataPoints": 0,
  "notes": "This appears to be a page from a text-heavy investment memo rather than a traditional pitch deck slide.",
  "elementsJson": [
    "bullet_list",
    "paragraph"
  ],
  "metadataConfidence": 0.9,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5f69-752d-a9b8-7cbfbcf00783/7",
  "deckHref": "/decks/019dd923-5f69-752d-a9b8-7cbfbcf00783",
  "deckJsonHref": "/decks/019dd923-5f69-752d-a9b8-7cbfbcf00783.json",
  "deckAnchorHref": "/decks/019dd923-5f69-752d-a9b8-7cbfbcf00783#slide-7",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Our primary goal is to own the spend related workflows in the business.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-a290-75b0-a21a-cab10ecd89d3",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.125,
        "w": 0.766,
        "x": 0.117,
        "y": 0.312
      },
      "kind": "list",
      "text": "Established, legacy players: nine times out of ten, prospects we engage with are using point solutions like Bill.com, Expensify and a corporate card. Emerging players: These include Brex, Divvy, Ramp and Teampay.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d66adb83-780f-4181-ab5f-9521083ba285",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.125,
        "w": 0.766,
        "x": 0.117,
        "y": 0.46
      },
      "kind": "paragraph",
      "text": "We've always taken the approach that the perceived value is in the software, and the financial services / payments aspect of the platform is an important enabler. So, we've built a robust software platform and charge a subscription fee for it.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8ef288aa-1909-41f7-8ff4-e847b097f038",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.125,
        "w": 0.766,
        "x": 0.117,
        "y": 0.743
      },
      "kind": "paragraph",
      "text": "We think the most valuable problem to be solved in this space is the unification of multiple siloed tools into a single spend management platform.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a7b0fbcf-69dd-4efb-866c-1461309909a4",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.025,
        "w": 0.74,
        "x": 0.117,
        "y": 0.708
      },
      "kind": "title",
      "text": "Our primary goal is to own the spend related workflows in the business",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6f3e9ee8-247b-4e31-b22a-31c6b5897453",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.025,
        "w": 0.525,
        "x": 0.117,
        "y": 0.228
      },
      "kind": "title",
      "text": "Competition & Our Strategy",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4ba11fbe-1853-4130-9a9e-b77b3c1776ff",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Audience Definition",
      "slug": "audience-definition",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "626e6958-27be-4319-a995-09ac77509b38",
      "evidence": "Our primary goal is to own the spend related workflows in the business.",
      "confidence": 0.7
    },
    {
      "name": "Problem Statement Canvas",
      "slug": "problem-statement-canvas",
      "agent": "Architect",
      "layer": "slide",
      "matchId": "c1de4b51-fa45-4cd1-b1bf-6f176bac919f",
      "evidence": "We've always taken the approach that the perceived value is in the software, and the financial services / payments aspect of the platform is an important enabler.",
      "confidence": 0.6
    }
  ],
  "frameworks": [],
  "arcBeats": [],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}