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  "documentTitle": "We got an exclusive look at the 'pitch memo' startup Airbase used to raise $60 million from execs at Okta;; Plaid;; and Carta",
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  "authorName": "Airbase",
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  "notes": "This slide uses a 'Why Now' narrative structure to explain market evolution.",
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      "kind": "callout",
      "text": "Over the last 3 years, two big changes have made it easier (not easy!) to build a system that integrates the software workflows with payments.",
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      "text": "Historically, tools in this domain have fallen into three buckets: Standalone software workflows, Payment systems, and Workflow-focused systems.",
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      "text": "Over the last 3 years, two big changes have made it easier to build a system that integrates the software workflows with payments: 1. Maturity of card issuing platforms. 2. Banks allowing easier integration.",
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      "text": "This has allowed anyone who deeply understands the lifecycle of spend in a business to bring the software workflows and payments together.",
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      "text": "The primary reason the landscape of tools has remained in silos until recently is due to the lack of maturity of the underlying payment infrastructure.",
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