{
  "docId": "019dd923-5f69-752d-a9b8-7cbfbcf00783",
  "docSlug": "Ukpqek5xVGkIGOodLocU",
  "documentTitle": "We got an exclusive look at the 'pitch memo' startup Airbase used to raise $60 million from execs at Okta;; Plaid;; and Carta",
  "authorId": "Pitchdecks",
  "authorName": "Airbase",
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  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
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  "slideType": "problem_statement",
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  "notes": "This slide uses a 'before-after' framing to highlight the pain points of current finance workflows.",
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  "components": [
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      "kind": "callout",
      "text": "Airbase is a reimagining, from first principles, how spend management should work in any business. We believe that our approach will be the default expectation of the market over the coming years...",
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      "kind": "callout",
      "text": "Airbase is a reimagining, from first principles, how spend management should work in any business. We believe that our approach will be the default expectation of the market over the coming years, and the current fragmented approach will disappear as the market is educated about this step-change in improvement in a foundational business process.",
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      "kind": "list",
      "text": "In practice, the finance and accounting team care about three simple steps: 1. Make sure there is a good process to control spend before it happens. 2. Pay the vendor once it's approved internally. 3. Correctly categorize and record it in the GL.",
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      "kind": "list",
      "text": "But, what they have to deal with in the traditional siloed system is: 1. An archaic and periodic monthly close process... 2. A lack of high-quality control and visibility into how money is spent...",
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      "kind": "paragraph",
      "text": "No finance and accounting team - who are the primary stakeholders in the spend management process in mid-market companies - would design a siloed and fragmented system like this. They just don't think about the lifecycle of spending this way.",
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