{
  "docId": "019dd923-5f69-752d-a9b8-7b570180fecb",
  "docSlug": "V08Gh2jPzSFljJlUkFOM",
  "documentTitle": "Here's the 11-slide pitch deck a startup that analyzes consumers' digital behavior to fight fraud used to raise a $7 million Series A",
  "authorId": "Pitchdecks",
  "authorName": "Neuro-ID",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.78,
  "pageNumber": 8,
  "pageCount": 11,
  "prevPage": 7,
  "nextPage": 9,
  "slideType": "solution",
  "function": "present_solution",
  "density": "overcrowded",
  "nDataPoints": 0,
  "notes": "Uses a before-after-bridge style framing to contrast the problem with the solution.",
  "elementsJson": [
    "headline_text",
    "bullet_list",
    "numbered_list",
    "callout_box",
    "icon_grid"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5f69-752d-a9b8-7b570180fecb/8",
  "deckHref": "/decks/019dd923-5f69-752d-a9b8-7b570180fecb",
  "deckJsonHref": "/decks/019dd923-5f69-752d-a9b8-7b570180fecb.json",
  "deckAnchorHref": "/decks/019dd923-5f69-752d-a9b8-7b570180fecb#slide-8",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Neuro-ID is focused on determining Intent and experience to ensure that: 1. The genuine onboard successfully, and, 2. Those with mal intent are stopped.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-a290-75b0-a21e-e3309b82ffa0",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.05,
        "x": 0.08,
        "y": 0.65
      },
      "kind": "image",
      "text": "Genuine applicant icon",
      "attrs": null,
      "subkind": "illustration",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "42b52f0a-2262-415f-a508-9f185703a312",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.05,
        "x": 0.53,
        "y": 0.65
      },
      "kind": "image",
      "text": "Fraudulent applicant icon",
      "attrs": null,
      "subkind": "illustration",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7bc0b245-d475-49ec-935e-96eb4d48a6c0",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.43,
        "x": 0.06,
        "y": 0.17
      },
      "kind": "list",
      "text": "The problem: Digital Properties are tasked with: Creating a frictionless experience, Increasing conversion, Preventing fraud attacks",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1c375c20-0c43-429c-8bb6-f07e3885e455",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.3,
        "w": 0.43,
        "x": 0.06,
        "y": 0.6
      },
      "kind": "list",
      "text": "Genuine Applications: 1. Fast Track Application Process, 2. Optimize Full Application Process (Friction Index), 3. Drop-off Prediction, 4. Drop-off Reduction by Detecting when Genuine Applicant is Confused or Frustrated",
      "attrs": null,
      "subkind": "numbered",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "88b8ee0d-b174-4d8c-9a95-5a992eb03d86",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.43,
        "x": 0.51,
        "y": 0.17
      },
      "kind": "list",
      "text": "How Neuro-ID helps: 1. The genuine onboard successfully, and, 2. Those with mal intent are stopped.",
      "attrs": null,
      "subkind": "numbered",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b8bd1e97-088a-4562-ae09-e28ccd882f3c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.3,
        "w": 0.43,
        "x": 0.51,
        "y": 0.6
      },
      "kind": "list",
      "text": "Fraudulent Applicant: 1. Low Familiarity - Personal Info, 2. Session Fluency, 3. Computer Savviness, 4. Known Criminal Behavior Profiling",
      "attrs": null,
      "subkind": "numbered",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ecb104d8-0702-421e-972f-989eaae514d0",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.5,
        "x": 0.25,
        "y": 0.05
      },
      "kind": "title",
      "text": "What We Do For Our Customers",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "da01a221-29f6-40b5-b85b-30cb976049a9",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "List presentation",
      "slug": "list-presentation",
      "agent": null,
      "layer": "slide",
      "matchId": "6cc719f3-efef-472e-a1cf-a09b746ffb19",
      "evidence": "The slide components mention 'list/numbered: Genuine Applications: 1. Fast Track Application Process, 2. Optimize Full Application Process (Friction Index), 3. Drop-off Prediction, 4. Drop-off Reduction by Detecting when Genuine Applicant is Confused', indicating a list presentation.",
      "confidence": 0.8
    }
  ],
  "frameworks": [
    {
      "name": "before-after-bridge",
      "slug": null,
      "matchId": "156e0b01-239b-4915-86df-1a12d8919446",
      "evidence": "Contrasts the problem (friction/fraud) with the solution (genuine vs fraudulent applicant monitoring)",
      "confidence": 0.9
    }
  ],
  "arcBeats": [
    {
      "to": 8,
      "from": 5,
      "beatId": "b755fa8c-01ab-4045-bd98-30069bb27315",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Solution",
      "beatSlug": "sequoia-pitch-solution",
      "evidence": "Multiple solution slides",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}