{
  "docId": "019dd923-5f69-752d-a9b8-5a194f4f2e2d",
  "docSlug": "U04n5RW9I0jKlFqDF7EC",
  "documentTitle": "Here's how one startup convinced Jay-Z and other VCs to invest $3 million into plant-based cheese",
  "authorId": "Pitchdecks",
  "authorName": "Misha's Kind Foods",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.774,
  "pageNumber": 5,
  "pageCount": 27,
  "prevPage": 4,
  "nextPage": 6,
  "slideType": "solution",
  "function": "present_solution",
  "density": "dense",
  "nDataPoints": 0,
  "notes": "The slide uses a background image of a cheese board to reinforce the product category.",
  "elementsJson": [
    "paragraph"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5f69-752d-a9b8-5a194f4f2e2d/5",
  "deckHref": "/decks/019dd923-5f69-752d-a9b8-5a194f4f2e2d",
  "deckJsonHref": "/decks/019dd923-5f69-752d-a9b8-5a194f4f2e2d.json",
  "deckAnchorHref": "/decks/019dd923-5f69-752d-a9b8-5a194f4f2e2d#slide-5",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Our cheese is so much like dairy cheese that the state of California made us get certified and licensed as a dairy product.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-a28f-707d-b92e-5926a9cc9031",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.8,
        "x": 0.05,
        "y": 0.48
      },
      "kind": "paragraph",
      "text": "Our cheese is so much like dairy cheese that the state of California made us get certified and licensed as a dairy product.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "27476eb5-9cf5-49c0-b03e-79c2971f896c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.8,
        "x": 0.05,
        "y": 0.3
      },
      "kind": "paragraph",
      "text": "We make cheese! We follow age old cheese making methods to create our cheeses. The only difference is that we use a milk made from cashews and almonds.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c2a48801-3be5-4ffe-9b77-5e34c1f70dfa",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.8,
        "x": 0.05,
        "y": 0.62
      },
      "kind": "paragraph",
      "text": "Our customers tell us that our cheese taste just like dairy cheese, and some of them tell us that it's better!",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "edd32ffd-ad97-47b9-9841-27d694721cdb",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.3,
        "x": 0.05,
        "y": 0.2
      },
      "kind": "title",
      "text": "JUST MAKE CHEESE!",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a5c9b673-57b5-4090-afce-13e6f3b3ab50",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.2,
        "x": 0.05,
        "y": 0.1
      },
      "kind": "title",
      "text": "THE SOLUTION",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7090fcea-4e60-4ab2-b0d3-4551f7eb58b4",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Action Titles",
      "slug": "action-titles",
      "agent": "Architect",
      "layer": "slide",
      "matchId": "3e2caaa4-64d1-4969-919d-0fae5912443f",
      "evidence": "The title 'JUST MAKE CHEESE!' is an action title.",
      "confidence": 0.7
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 5,
      "from": 5,
      "beatId": "41640ed1-5b3d-41ed-a4c3-c7016f93b560",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Solution",
      "beatSlug": "problem-agitate-solution-solution-provide-relief",
      "evidence": "The document presents the solution offered by Misha's Kind Foods",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Resolution",
      "parentBeatSlug": "resolution"
    }
  ],
  "loops": [
    {
      "to": 5,
      "from": 4,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "3105dfe0-a6e9-4a71-81cb-83e50e3db8aa",
      "evidence": "The document presents the challenge of creating plant-based cheese and the solution offered by Misha's Kind Foods",
      "position": 0,
      "objective": "What are the costs of not investing in plant-based cheese?",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.6,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}