{
  "docId": "019dd923-5f69-752d-a9b8-5a194f4f2e2d",
  "docSlug": "U04n5RW9I0jKlFqDF7EC",
  "documentTitle": "Here's how one startup convinced Jay-Z and other VCs to invest $3 million into plant-based cheese",
  "authorId": "Pitchdecks",
  "authorName": "Misha's Kind Foods",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.774,
  "pageNumber": 4,
  "pageCount": 27,
  "prevPage": 3,
  "nextPage": 5,
  "slideType": "problem_statement",
  "function": "frame_problem",
  "density": "balanced",
  "nDataPoints": 0,
  "notes": null,
  "elementsJson": [
    "headline_text",
    "paragraph"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5f69-752d-a9b8-5a194f4f2e2d/4",
  "deckHref": "/decks/019dd923-5f69-752d-a9b8-5a194f4f2e2d",
  "deckJsonHref": "/decks/019dd923-5f69-752d-a9b8-5a194f4f2e2d.json",
  "deckAnchorHref": "/decks/019dd923-5f69-752d-a9b8-5a194f4f2e2d#slide-4",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Frankly, most alternative cheeses taste like fake cheese. They generally don't taste good and they don't feel like cheese in the mouth.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-a28f-707d-b92f-f9534b1451b2",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.3,
        "w": 0.92,
        "x": 0.04,
        "y": 0.25
      },
      "kind": "paragraph",
      "text": "Frankly, most alternative cheeses taste like fake cheese. They generally don't taste good and they don't feel like cheese in the mouth. The fake cheeses that come close are packed full of unhealthy fillers, yeasts, soy, gums and more. So not only do they not taste and feel good, they are unhealthy.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a086e168-9d39-40de-ae26-e32326db9140",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.25,
        "x": 0.04,
        "y": 0.11
      },
      "kind": "title",
      "text": "THE CHALLENGE",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "43c3f857-f55c-40a4-afa5-ccb87e47fd0e",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Problem Statement Canvas",
      "slug": "problem-statement-canvas",
      "agent": "Architect",
      "layer": "slide",
      "matchId": "18b763d1-4cc4-47e6-9d39-30b472058105",
      "evidence": "The slide presents a problem statement with a paragraph and a callout.",
      "confidence": 0.7
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 4,
      "from": 4,
      "beatId": "12adf11f-715c-404f-8f79-f609f23546a7",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Problem",
      "beatSlug": "problem-agitate-solution-problem-identify-pain",
      "evidence": "The document identifies the challenge of creating plant-based cheese that is similar to real cheese",
      "position": 0,
      "confidence": 0.8,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    }
  ],
  "loops": [
    {
      "to": 5,
      "from": 4,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "3105dfe0-a6e9-4a71-81cb-83e50e3db8aa",
      "evidence": "The document presents the challenge of creating plant-based cheese and the solution offered by Misha's Kind Foods",
      "position": 0,
      "objective": "What are the costs of not investing in plant-based cheese?",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.6,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}