{
  "docId": "019dd923-5f69-752d-a9b8-5a194f4f2e2d",
  "docSlug": "U04n5RW9I0jKlFqDF7EC",
  "documentTitle": "Here's how one startup convinced Jay-Z and other VCs to invest $3 million into plant-based cheese",
  "authorId": "Pitchdecks",
  "authorName": "Misha's Kind Foods",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.774,
  "pageNumber": 22,
  "pageCount": 27,
  "prevPage": 21,
  "nextPage": 23,
  "slideType": "market_sizing",
  "function": "size_opportunity",
  "density": "balanced",
  "nDataPoints": 14,
  "notes": "The chart uses a combination of bar and dot plots to represent two different metrics (absolute sales and percentage growth) across seven categories.",
  "elementsJson": [
    "bar_chart_vertical",
    "footnote"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5f69-752d-a9b8-5a194f4f2e2d/22",
  "deckHref": "/decks/019dd923-5f69-752d-a9b8-5a194f4f2e2d",
  "deckJsonHref": "/decks/019dd923-5f69-752d-a9b8-5a194f4f2e2d.json",
  "deckAnchorHref": "/decks/019dd923-5f69-752d-a9b8-5a194f4f2e2d#slide-22",
  "components": [
    {
      "bbox": {
        "h": 0.7,
        "w": 0.9,
        "x": 0.05,
        "y": 0.15
      },
      "kind": "chart",
      "text": "Dual-axis chart showing sales volume and growth percentage",
      "attrs": null,
      "subkind": "bar-vertical",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "37d122af-7df5-46a5-b941-c68ccc9c822a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Dollar sales: $1,858m",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-a28f-707d-b92f-4dd980021481",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.4,
        "x": 0.05,
        "y": 0.85
      },
      "kind": "source-note",
      "text": "Source: SPINSscan Natural and Specialty Gourmet (proprietary), SPINSscan Conventional Multi Outlet (powered by IRI), 52 weeks ending 2019-Apr-21",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b057599a-4734-4fb4-895e-0f0231e9e44a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.7,
        "x": 0.15,
        "y": 0.05
      },
      "kind": "title",
      "text": "Total U.S. Plant-Based Food Dollar Sales and Dollar Sales Growth by Category",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "83dc4548-ec2f-4e2b-bb24-06447b5025de",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 24,
      "from": 19,
      "beatId": "2565b28c-2fee-49e9-aa9b-5cb34b0573ed",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Market Size",
      "beatSlug": "sequoia-pitch-market-size",
      "evidence": "The document presents market sizing data and growth trends for plant-based products",
      "position": 4,
      "confidence": 0.8,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}