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  "documentTitle": "Here's how one startup convinced Jay-Z and other VCs to invest $3 million into plant-based cheese",
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      "text": "A new breed of entrepreneurs is trying to change that by ridding fake cheese of its rubbery reputation and getting in on the boom in plant-based burgers, milk, yogurt and ice cream.",
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      "text": "For full article: https://www.bloomberg.com/news/articles/2019-11-15/how-vegan-cheesemakers-are-making-alt-dairy-products-more-tasty",
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      "text": "Makers of plant-based substitutes proliferate in Europe and the U.S. with offerings like cashew-based camembert. By Corinne Gretler",
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      "text": "Fridges across Europe and the U.S. are filled with almond drinks, oat milk and plant-based meat substitutes. So where's the imitation cheese? The global vegan cheese market was worth $1.9 billion last year... Much of it is mozzarella or cheddar.",
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