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  "documentTitle": "Here's how one startup convinced Jay-Z and other VCs to invest $3 million into plant-based cheese",
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      "text": "$5 BILLION BY 2020: The global plant-based protein market is projected to reach $5 billion by 2020, according to Markets and Markets.",
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      "text": "1:4 CONSUMERS ARE CUTTING DOWN ON MEAT: 26% of consumers reported eating less animal meat in the past 12 months, according to Nutrition Business Journal.",
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      "text": "20% GROWTH OF ALL CATEGORIES: The plant-based food sector grew 20% in retail sales, as compared to 2% growth for all foods, according to PBFA-commissioned data from Nielsen.",
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      "text": "1:3 CONSUMERS PREFER PLANT-BASED MILKS: 36% of consumers prefer plant-based milks, according to Nutrition Business Journal.",
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      "text": "3:5 MILLENNIALS CONSUME PLANT-BASED MEATS: 60% of millennials consume plant-based meats, according to a survey conducted by 210 Analytics.",
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      "text": "ONE-THIRD OF OVERALL PROTEIN: Plant-based protein could represent one-third of overall protein by 2054, according to Lux Research.",
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      "text": "1:3 CONSUMERS PURCHASE PLANT-BASED MEATS: 36% of consumers buy plant-based meats, according to Mintel.",
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      "text": "14.7% GROWTH: Introduction of new products with plant-based proteins grew 14.7% in 2014 (while animal protein grew 7.5%), according to Innova Market Insights.",
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      "text": "HEALTH IS LEADING DRIVER FOR CONSUMERS: Health benefits drive 36% of sales of plant-based milk, according to Comax.",
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      "text": "$553 MILLION: U.S. sales of plant-based proteins were $553 million in 2012, according to Mintel.",
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      "text": "(THESE ARE JUST A FEW REASONS. FOR MORE, GO TO https://plantbasedfoods.org/why-plant-based/)",
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