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  "documentTitle": "This startup lets you subscribe to a Tesla like Netflix. Get an exclusive look at the pitch deck it used to raise $175 million.",
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  "notes": "The slide uses a line chart to show retention decay and a table to summarize retention rates and price points.",
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      "text": "Source: Second Measure. Median customer retention for all cohorts from March 2015 - March 2017.",
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