{
  "docId": "019dd923-5f69-752d-a9b8-4a3d2ffe740a",
  "docSlug": "TGoshe7iwIzgsPMDtJeX",
  "documentTitle": "Google backed urban travel startup WhereIsMyTransport in a $7.5 million funding round after seeing this pitch deck",
  "authorId": "Pitchdecks",
  "authorName": "WhereIsMyTransport",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.782,
  "pageNumber": 2,
  "pageCount": 12,
  "prevPage": 1,
  "nextPage": 3,
  "slideType": "problem_statement",
  "function": "frame_problem",
  "density": "overcrowded",
  "nDataPoints": 4,
  "notes": "The slide uses a 'The Problem' label and a high-impact photo of traffic congestion to establish context.",
  "elementsJson": [
    "headline_text",
    "action_title",
    "big_number",
    "photo"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5f69-752d-a9b8-4a3d2ffe740a/2",
  "deckHref": "/decks/019dd923-5f69-752d-a9b8-4a3d2ffe740a",
  "deckJsonHref": "/decks/019dd923-5f69-752d-a9b8-4a3d2ffe740a.json",
  "deckAnchorHref": "/decks/019dd923-5f69-752d-a9b8-4a3d2ffe740a#slide-2",
  "components": [
    {
      "bbox": {
        "h": 1,
        "w": 0.38,
        "x": 0.62,
        "y": 0
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7a8a5bf5-b4c0-475d-ab6b-ac3d722e3539",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.08,
        "x": 0.05,
        "y": 0.7
      },
      "kind": "metric",
      "text": "80%",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "76bd511d-6774-4567-8417-6529abd9fe33",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.08,
        "x": 0.05,
        "y": 0.45
      },
      "kind": "metric",
      "text": "2 bn",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8e1ff67d-1438-4b73-8c6a-3bf4fc903bf5",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.08,
        "x": 0.05,
        "y": 0.57
      },
      "kind": "metric",
      "text": "5 hrs",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a9196fe3-e376-494c-a573-c5c185b1ac78",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.08,
        "x": 0.05,
        "y": 0.83
      },
      "kind": "metric",
      "text": "30%",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e08d81ff-27e0-49c4-a4c9-9cc9729eed5c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "commuter burden: 2 bn",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-a28f-707d-b925-2b757f091ff6",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.07,
        "w": 0.4,
        "x": 0.15,
        "y": 0.82
      },
      "kind": "paragraph",
      "text": "Families earning minimum wage spend up to 30% of their household income on transport.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "638c59be-f413-4d1d-94cd-e6ea100d0d42",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.07,
        "w": 0.4,
        "x": 0.15,
        "y": 0.44
      },
      "kind": "paragraph",
      "text": "2 billion people rely entirely on public transport in emerging market cities.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d2349aec-05e6-4dfe-a133-c1399ba14268",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.07,
        "w": 0.4,
        "x": 0.15,
        "y": 0.56
      },
      "kind": "paragraph",
      "text": "Commuters spend an average of 5 hours travelling every day.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d5dae83d-be20-4e9f-b28a-6eba564ba207",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.07,
        "w": 0.4,
        "x": 0.15,
        "y": 0.69
      },
      "kind": "paragraph",
      "text": "Most commuters either can't access or can't afford formal modes, so they rely on the informal network.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d7c9cd83-5430-43fb-8479-e7156ff1c338",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.038,
        "w": 0.145,
        "x": 0.035,
        "y": 0.068
      },
      "kind": "title",
      "text": "THE PROBLEM",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6df6467a-dc45-4524-9e4e-4807dcb1374a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.55,
        "x": 0.035,
        "y": 0.138
      },
      "kind": "title",
      "text": "Mobility remains a critical obstacle for billions of people in emerging markets.",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "78912ebd-b8ae-4c4f-8521-877fabc16391",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 2,
      "from": 2,
      "beatId": "0483c7a5-aa02-42cd-bf97-f170b3c43f9c",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Problem",
      "beatSlug": "sequoia-pitch-problem",
      "evidence": "The problem statement is clearly presented on page 2.",
      "position": 0,
      "confidence": 0.8,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}