{
  "docId": "019dd923-5f69-752d-a9b8-4a3d2ffe740a",
  "docSlug": "TGoshe7iwIzgsPMDtJeX",
  "documentTitle": "Google backed urban travel startup WhereIsMyTransport in a $7.5 million funding round after seeing this pitch deck",
  "authorId": "Pitchdecks",
  "authorName": "WhereIsMyTransport",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.782,
  "pageNumber": 11,
  "pageCount": 12,
  "prevPage": 10,
  "nextPage": 12,
  "slideType": "market_sizing",
  "function": "size_opportunity",
  "density": "overcrowded",
  "nDataPoints": 3,
  "notes": "Uses a dot-matrix world map to highlight target regions.",
  "elementsJson": [
    "headline_text",
    "action_title",
    "paragraph",
    "map",
    "timeline_visual"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5f69-752d-a9b8-4a3d2ffe740a/11",
  "deckHref": "/decks/019dd923-5f69-752d-a9b8-4a3d2ffe740a",
  "deckJsonHref": "/decks/019dd923-5f69-752d-a9b8-4a3d2ffe740a.json",
  "deckAnchorHref": "/decks/019dd923-5f69-752d-a9b8-4a3d2ffe740a#slide-11",
  "components": [
    {
      "bbox": {
        "x": 0.25,
        "y": 0.098
      },
      "kind": "callout",
      "text": "HUGE ADDRESSABLE MARKET",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "fd5dbb8a-1bec-4ca8-b725-f657f53a054d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "callout",
      "text": "Running data collection projects in these emerging market cities creates an addressable market of 300+ million daily commuters.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-a28f-707d-b926-91025f0f2425",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "x": 0.96,
        "y": 0.75
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "map",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2098aef1-cef2-40bc-875f-e177d6918d55",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "x": 0.41,
        "y": 0.71
      },
      "kind": "list",
      "text": "2021 -> 3 new megacities mapped per quarter",
      "attrs": null,
      "subkind": "timeline-item",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1c05ea5b-aec4-4d71-b6f5-41c48eeddcad",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "x": 0.4,
        "y": 0.81
      },
      "kind": "list",
      "text": "2023 -> 30 of the world's megacities mapped",
      "attrs": null,
      "subkind": "timeline-item",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "39e87368-f776-4eb6-a5f9-51fdb04c2848",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "daily commuters: 300+ million",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-a28f-707d-b926-9450a1d9bebe",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "x": 0.43,
        "y": 0.6
      },
      "kind": "paragraph",
      "text": "With every new city we collect, we grow our potential audience. Running data collection projects in these emerging market cities creates an addressable market of 300+ million daily commuters.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "689a3a97-637e-4b2e-92dd-aef01d1352bf",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "x": 0.89,
        "y": 0.26
      },
      "kind": "title",
      "text": "By 2023 we will have mapped the world's 30 largest emerging-market cities.",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d21ea422-b1a2-4372-a255-8a091ea9cd93",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Big Idea Formula",
      "slug": "big-idea-formula",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "de133dac-6df8-4e0e-a4de-7b45418f6938",
      "evidence": "HUGE ADDRESSABLE MARKET with 300+ million daily commuters",
      "confidence": 0.7
    },
    {
      "name": "Market Segmentation Pyramid",
      "slug": "market-segmentation-pyramid",
      "agent": null,
      "layer": "slide",
      "matchId": "82a8c838-3262-4835-9d6d-90b8282c405a",
      "evidence": "emerging market cities creates an addressable market",
      "confidence": 0.5
    }
  ],
  "frameworks": [
    {
      "name": "map-spatial",
      "slug": null,
      "matchId": "6ecb7a39-3aa9-4df5-a2e6-1d3d55a5d93b",
      "evidence": "Use of a world map to visualize market coverage.",
      "confidence": 0.9
    }
  ],
  "arcBeats": [
    {
      "to": 11,
      "from": 11,
      "beatId": "116a666e-247e-4564-825e-b745fe8ef4d4",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Market Size",
      "beatSlug": "sequoia-pitch-market-size",
      "evidence": "The market size is discussed on page 11.",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}