{
  "docId": "019dd923-5f69-752d-a9b8-35e4cef8aa33",
  "docSlug": "T9FRhfmZu53c6MR7O5j3",
  "documentTitle": "Check out the pitch deck an ex-Microsoft manager used to raise more than $17 million to fund his edtech startup",
  "authorId": "Pitchdecks",
  "authorName": "Knowledgehook",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.871,
  "pageNumber": 7,
  "pageCount": 11,
  "prevPage": 6,
  "nextPage": 8,
  "slideType": "testimonial",
  "function": "show_traction",
  "density": "overcrowded",
  "nDataPoints": 25,
  "notes": "Includes a bar chart comparing Knowledgehook against 5 other apps, plus a CEO quote and photos of users.",
  "elementsJson": [
    "headline_text",
    "action_title",
    "bar_chart_grouped",
    "quote_block",
    "photo",
    "headshot"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5f69-752d-a9b8-35e4cef8aa33/7",
  "deckHref": "/decks/019dd923-5f69-752d-a9b8-35e4cef8aa33",
  "deckJsonHref": "/decks/019dd923-5f69-752d-a9b8-35e4cef8aa33.json",
  "deckAnchorHref": "/decks/019dd923-5f69-752d-a9b8-35e4cef8aa33#slide-7",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "In Nelson’s survey of teachers using Edwin, their EdTech platform, Knowledgehook stood out as the highest rated and most used application.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-a28f-707d-b923-eb68a275f687",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.35,
        "w": 0.45,
        "x": 0.03,
        "y": 0.55
      },
      "kind": "chart",
      "text": "Teacher survey results comparing Knowledgehook to 5 other EdTech applications across 5 sentiment categories.",
      "attrs": null,
      "subkind": "bar-grouped",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "591664ff-84c4-405f-ba8d-76ec766c182c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.11,
        "w": 0.07,
        "x": 0.51,
        "y": 0.12
      },
      "kind": "image",
      "text": "Steve Brown, CEO, Nelson Education",
      "attrs": null,
      "subkind": "headshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "61ad74e6-5e44-411b-a19b-258445863c2b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.28,
        "w": 0.21,
        "x": 0.6,
        "y": 0.49
      },
      "kind": "image",
      "text": "Students using Knowledgehook",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "014fd256-83d7-4bf9-b9d6-e8db3085cb20",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.12,
        "w": 0.36,
        "x": 0.02,
        "y": 0.22
      },
      "kind": "paragraph",
      "text": "NELSON CANADA'S LARGEST EDUCATION COMPANY. In Nelson's survey of teachers using Edwin, their EdTech platform, Knowledgehook stood out as the highest rated and most used application.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1d50429e-64ac-40be-8e29-1fa1c3e3675f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.09,
        "w": 0.38,
        "x": 0.59,
        "y": 0.13
      },
      "kind": "quote",
      "text": "Excellence doesn't happen in a vacuum and partnerships, like the one with Knowledgehook, are essential not only for our ability to innovate and grow as a company, but also for our ability to empower our customers to do the same.",
      "attrs": null,
      "subkind": "pull-quote",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "cbffc3f5-32a2-420c-b35a-7b2198a06644",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.21,
        "x": 0.6,
        "y": 0.83
      },
      "kind": "quote",
      "text": "Students love it and are finally engaged!",
      "attrs": null,
      "subkind": "testimonial",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "15a422a4-645f-4a8d-898f-1db5bba71062",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "quote",
      "text": "Excellence doesn’t happen in a vacuum and partnerships, like the one with Knowledgehook, are essential not only for our ability to innovate and grow as a company, but also for our ability to empower our customers to do the same. - Steve Brown, CEO, Nelson Education",
      "attrs": null,
      "subkind": null,
      "toolName": "Authority citation",
      "toolSlug": "authority-citation",
      "confidence": null,
      "componentId": "019dd952-a28f-707d-b923-ee88f0744a16",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.76,
        "x": 0.12,
        "y": 0.03
      },
      "kind": "title",
      "text": "Our focus is to keep our clients and partners our biggest fans",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0e5ec9d8-fe06-485d-9f2e-83a1e2048704",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.35,
        "x": 0.02,
        "y": 0.15
      },
      "kind": "title",
      "text": "WHAT OUR PARTNERS ARE TELLING US",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "42be12b0-d170-4330-80f2-30bfa18dcce3",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.25,
        "x": 0.58,
        "y": 0.4
      },
      "kind": "title",
      "text": "WHAT OUR CLIENTS ARE SAYING",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b1e5cd20-3d1e-421d-a3b7-042eba2455a0",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Social Proof",
      "slug": "social-proof",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "c17e4ff1-d3bb-4f95-9ac7-8e864d0e2709",
      "evidence": "Excellence doesn’t happen in a vacuum and partnerships, like the one with Knowledgehook, are essential not only for our ability to innovate and grow as a company, but also for our ability to empower our customers",
      "confidence": 0.9
    }
  ],
  "frameworks": [
    {
      "name": "social-proof",
      "slug": null,
      "matchId": "21a385aa-a0d1-405f-b3f5-f9e86c9454be",
      "evidence": "Use of partner testimonials and user survey data to validate product quality.",
      "confidence": 0.9
    }
  ],
  "arcBeats": [],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}