{
  "docId": "019dd923-5f69-752d-a9b8-3114bdb9544f",
  "docSlug": "SwTCXaIgQHmiSVWEDUef",
  "documentTitle": "Read the pitch deck that helped email startup Front raise a $65 million funding round led by Salesforce and Battery Ventures as venture capital markets cool off",
  "authorId": "Pitchdecks",
  "authorName": "Front",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.781,
  "pageNumber": 10,
  "pageCount": 11,
  "prevPage": 9,
  "nextPage": 11,
  "slideType": "team_bio",
  "function": "summarize",
  "density": "dense",
  "nDataPoints": 2,
  "notes": "The slide uses three distinct colored boxes to group metrics and team information.",
  "elementsJson": [
    "headline_text",
    "callout_box",
    "headshot",
    "footnote"
  ],
  "metadataConfidence": 0.9,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5f69-752d-a9b8-3114bdb9544f/10",
  "deckHref": "/decks/019dd923-5f69-752d-a9b8-3114bdb9544f",
  "deckJsonHref": "/decks/019dd923-5f69-752d-a9b8-3114bdb9544f.json",
  "deckAnchorHref": "/decks/019dd923-5f69-752d-a9b8-3114bdb9544f#slide-10",
  "components": [
    {
      "bbox": {
        "h": 0.208,
        "w": 0.278,
        "x": 0.551,
        "y": 0.197
      },
      "kind": "callout",
      "text": "$Xm* spent for $Ym* ARR added",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f4e1758a-8c53-44e6-ba6a-4f4e0a20f8c5",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "callout",
      "text": "Actual value for X cash spent is lower than value of Y ARR added.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-a28f-707d-b91f-bdbc7ebbe02e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.284,
        "w": 0.296,
        "x": 0.352,
        "y": 0.592
      },
      "kind": "image",
      "text": "Executive team photos and titles.",
      "attrs": null,
      "subkind": "headshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5051ce51-abe4-427d-aafd-7abbe90a8a43",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.208,
        "w": 0.312,
        "x": 0.171,
        "y": 0.197
      },
      "kind": "image",
      "text": "Internal commitment metrics including 96% recommend to a friend and 100% approve of CEO.",
      "attrs": null,
      "subkind": "infographic",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "136dce9a-3c85-4cb0-9213-c98e2d9e8a2e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Capital efficiency",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-a28f-707d-b91f-c1d7709a7e34",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.016,
        "w": 0.198,
        "x": 0.401,
        "y": 0.914
      },
      "kind": "paragraph",
      "text": "EXEC TEAM W/ STRONG RECORD",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a1ba736c-3f9a-4de0-bca7-421f0d2e6cf4",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.016,
        "w": 0.232,
        "x": 0.211,
        "y": 0.514
      },
      "kind": "paragraph",
      "text": "INTENSE INTERNAL COMMITMENT",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "bef151ce-2a1b-407e-9e9a-07d368f63a2f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.016,
        "w": 0.242,
        "x": 0.569,
        "y": 0.514
      },
      "kind": "paragraph",
      "text": "A HISTORY OF CAPITAL EFFICIENT GROWTH",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e3c81dd3-e444-494f-8bb1-e244b9d3adfa",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.36,
        "x": 0.32,
        "y": 0.06
      },
      "kind": "title",
      "text": "Built for the long run",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a1b2da52-2d27-4bb4-b145-25cbdcf51357",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 10,
      "from": 10,
      "beatId": "452184e5-730d-4b28-96d7-beb7a3b629a2",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Team",
      "beatSlug": "sequoia-pitch-team",
      "evidence": "The team is introduced on page 10",
      "position": 4,
      "confidence": 0.8,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}