{
  "docId": "019dd923-5f69-752d-a9b8-2e91c3e2236d",
  "docSlug": "St4Oh2ji90G90754Ffck",
  "documentTitle": "A former Apple worker just launched a new app to help motorists manage their vehicles. Check out the pitch deck he used to win $2 million in funding.",
  "authorId": "Pitchdecks",
  "authorName": "Caura",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.78,
  "pageNumber": 3,
  "pageCount": 11,
  "prevPage": 2,
  "nextPage": 4,
  "slideType": "problem_statement",
  "function": "frame_problem",
  "density": "dense",
  "nDataPoints": 7,
  "notes": "Uses a visual of a Penalty Charge Notice to anchor the problem.",
  "elementsJson": [
    "headline_text",
    "action_title",
    "bullet_list",
    "data_table",
    "photo"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5f69-752d-a9b8-2e91c3e2236d/3",
  "deckHref": "/decks/019dd923-5f69-752d-a9b8-2e91c3e2236d",
  "deckJsonHref": "/decks/019dd923-5f69-752d-a9b8-2e91c3e2236d.json",
  "deckAnchorHref": "/decks/019dd923-5f69-752d-a9b8-2e91c3e2236d#slide-3",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Local authorities made £820m of profit from parking fines during 2016/17.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-a28f-707d-b91d-43d8b036e7a7",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.8,
        "w": 0.6,
        "x": 0.2,
        "y": 0.1
      },
      "kind": "image",
      "text": "Penalty Charge Notice envelope",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b969f6d6-5aa8-4b1c-adde-86af1ea29f5c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.35,
        "w": 0.25,
        "x": 0.02,
        "y": 0.4
      },
      "kind": "list",
      "text": "Local authorities made £820m of profit from parking fines during 2016/17. Car park management firms issued a further 5.65m tickets in 2017.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a0cccb9c-4879-4eb8-8d25-5e4bd648f9e4",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Total cost of fines: £1bn",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-a28f-707d-b91d-44e967e36b29",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.15,
        "x": 0.02,
        "y": 0.95
      },
      "kind": "source-note",
      "text": "Source: BBC and The Independent",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2367c050-77f5-4a88-92e1-f5917031982a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.4,
        "w": 0.26,
        "x": 0.717,
        "y": 0.12
      },
      "kind": "table",
      "text": "Car fines, Insurance £5,000, MOT £1,000, Tax £1,000, Parking £40-£180, CC £65-130",
      "attrs": null,
      "subkind": "data",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ab72c32a-46bc-4648-80a3-9963dcf802be",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.3,
        "x": 0.02,
        "y": 0.13
      },
      "kind": "title",
      "text": "A £1bn cost",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2d1c0f64-ec10-4c15-82a1-b0c11f31ec1c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.45,
        "x": 0.02,
        "y": 0.03
      },
      "kind": "title",
      "text": "MISTAKES ARE EXPENSIVE",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3a9a4348-0070-43e7-ac6e-6d8d7a1f277f",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 3,
      "from": 2,
      "beatId": "6ac316bd-8dc3-477f-bfad-9ac768dad5ff",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Problem",
      "beatSlug": "problem-agitate-solution-problem-identify-pain",
      "evidence": "Slides 2-3 present the problem",
      "position": 0,
      "confidence": 0.8,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    }
  ],
  "loops": [
    {
      "to": 3,
      "from": 2,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "03ab5cd5-a142-4c1f-8d2c-b327cd88b7c0",
      "evidence": "Slides 2-3 present the problem of mistakes being expensive",
      "position": 0,
      "objective": "Highlight the cost of not using the app",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.6,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}