{
  "docId": "019dd923-5f69-752d-a9b8-23f14c9f5f8a",
  "docSlug": "T0qSA2kGJBgAlKzWDmeo",
  "documentTitle": "Ethical fashion startup Someone Somewhere has raised $1.7 million to launch in the US. Here's the pitch deck it used to persuade investors;; including a former global VP of Nike and Starbucks.",
  "authorId": "Pitchdecks",
  "authorName": "Someone Somewhere",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.777,
  "pageNumber": 5,
  "pageCount": 13,
  "prevPage": 4,
  "nextPage": 6,
  "slideType": "mission",
  "function": "inspire_vision",
  "density": "balanced",
  "nDataPoints": 0,
  "notes": null,
  "elementsJson": [
    "headline_text",
    "paragraph",
    "photo"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5f69-752d-a9b8-23f14c9f5f8a/5",
  "deckHref": "/decks/019dd923-5f69-752d-a9b8-23f14c9f5f8a",
  "deckJsonHref": "/decks/019dd923-5f69-752d-a9b8-23f14c9f5f8a.json",
  "deckAnchorHref": "/decks/019dd923-5f69-752d-a9b8-23f14c9f5f8a#slide-5",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Someone Somewhere is a digitally native brand on a mission to lift millions of artisans out of poverty by creating the best products for adventurous millennials.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-a28f-707d-b920-8ec71e18d367",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 1,
        "w": 0.448,
        "x": 0.552,
        "y": 0
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6450f129-1388-4157-a350-8deca5ee1a59",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.065,
        "w": 0.316,
        "x": 0.102,
        "y": 0.539
      },
      "kind": "paragraph",
      "text": "IS A DIGITALLY NATIVE BRAND ON A MISSION TO LIFT MILLIONS OF ARTISANS OUT OF POVERTY BY CREATING THE BEST PRODUCTS FOR ADVENTUROUS MILLENNIALS",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "65a53a60-d3ea-483e-a469-45efa65bc4b8",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.071,
        "w": 0.138,
        "x": 0.191,
        "y": 0.373
      },
      "kind": "title",
      "text": "SOMEONE SOMEWHERE",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "17100243-b5c2-4ae8-bb12-5f9e45a33ff0",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.028,
        "w": 0.084,
        "x": 0.218,
        "y": 0.075
      },
      "kind": "title",
      "text": "ABOUT US",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "18af6ee2-d89d-43fc-b4d1-27be3ad45a28",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Audience Persona",
      "slug": "audience-persona",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "da2dba0c-4a32-47c1-86fe-f77d4482b66e",
      "evidence": "someone Somewhere is a digitally native brand on a mission to lift millions of artisans out of poverty by creating the best products for adventurous millennials",
      "confidence": 0.7
    }
  ],
  "frameworks": [],
  "arcBeats": [],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}