{
  "docId": "019dd923-5f69-752d-a9b8-1f6a8edf6941",
  "docSlug": "ST7UHisyRnzKQILS7LcA",
  "documentTitle": "We got an exclusive look at the pitch deck UK fintech Payhawk used to raise $20 million from Klarna backer QED",
  "authorId": "Pitchdecks",
  "authorName": "Payhawk",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.78,
  "pageNumber": 9,
  "pageCount": 20,
  "prevPage": 8,
  "nextPage": 10,
  "slideType": "business_model",
  "function": "present_solution",
  "density": "dense",
  "nDataPoints": 0,
  "notes": "Uses a circular flywheel diagram to represent the land-and-expand strategy.",
  "elementsJson": [
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    "bullet_list",
    "process_diagram"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5f69-752d-a9b8-1f6a8edf6941/9",
  "deckHref": "/decks/019dd923-5f69-752d-a9b8-1f6a8edf6941",
  "deckJsonHref": "/decks/019dd923-5f69-752d-a9b8-1f6a8edf6941.json",
  "deckAnchorHref": "/decks/019dd923-5f69-752d-a9b8-1f6a8edf6941#slide-9",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Positioning as a (software) innovation layer on top of traditional bank accounts allowing us to earn lucrative subscription fees.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
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    {
      "bbox": {
        "h": 0.7,
        "w": 0.6,
        "x": 0.05,
        "y": 0.15
      },
      "kind": "diagram",
      "text": "Circular process showing Cards, Bills & Reimbursements, Multinational expansion, and Credit (Future).",
      "attrs": null,
      "subkind": "flywheel",
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      "toolSlug": null,
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      "componentId": "a13105f1-5a01-4ddd-be2e-0ae3e5b2cb96",
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        "h": 0.03,
        "w": 0.09,
        "x": 0.87,
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      "kind": "image",
      "text": "payhawk",
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      "subkind": "logo",
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    {
      "bbox": {
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        "w": 0.28,
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      },
      "kind": "list",
      "text": "Positioning as a (software) innovation layer... Spearhead with a nextgen company card... Expansion with ability to pay bills... Expansion with multiple business entities... Future: Provide X",
      "attrs": null,
      "subkind": "bullet",
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    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "MRR",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
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      "componentId": "019dd952-a28e-768f-b426-c62bf6aa0b36",
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      "bbox": {
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      },
      "kind": "title",
      "text": "Multiple revenue streams. Land & expand strategy. An ocean of opportunities.",
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      "subkind": "headline",
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      "componentId": "ed44d304-63e3-4557-be7a-6639f7744655",
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  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "flywheel",
      "slug": null,
      "matchId": "1831dd0e-2f05-473c-8d75-3f51443a44b7",
      "evidence": "Circular diagram showing interconnected growth stages",
      "confidence": 0.9
    }
  ],
  "arcBeats": [
    {
      "to": 9,
      "from": 9,
      "beatId": "95e33c46-cece-46fa-965b-6f9d675a6ae7",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Business Model",
      "beatSlug": "sequoia-pitch-business-model",
      "evidence": "The business model is explained on page 9.",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Evidence",
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    }
  ],
  "loops": [
    {
      "to": 9,
      "from": 4,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "a21007d3-4653-4460-9484-879677854dcb",
      "evidence": "The solution and business model slides suggest the golden circle loop.",
      "position": 1,
      "objective": "Why does Payhawk's solution work?",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.6,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}