{
  "docId": "019dd923-5f69-752d-a9b8-1f6a8edf6941",
  "docSlug": "ST7UHisyRnzKQILS7LcA",
  "documentTitle": "We got an exclusive look at the pitch deck UK fintech Payhawk used to raise $20 million from Klarna backer QED",
  "authorId": "Pitchdecks",
  "authorName": "Payhawk",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.78,
  "pageNumber": 7,
  "pageCount": 20,
  "prevPage": 6,
  "nextPage": 8,
  "slideType": "customer_logos",
  "function": "audience-segmentation",
  "density": "balanced",
  "nDataPoints": 4,
  "notes": "The slide uses a 'social proof' strategy by highlighting that banks use the product, which serves as a proxy for security and reliability.",
  "elementsJson": [
    "action_title",
    "bullet_list",
    "logo_grid"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5f69-752d-a9b8-1f6a8edf6941/7",
  "deckHref": "/decks/019dd923-5f69-752d-a9b8-1f6a8edf6941",
  "deckJsonHref": "/decks/019dd923-5f69-752d-a9b8-1f6a8edf6941.json",
  "deckAnchorHref": "/decks/019dd923-5f69-752d-a9b8-1f6a8edf6941#slide-7",
  "components": [
    {
      "bbox": {
        "h": 0.6,
        "w": 0.35,
        "x": 0.6,
        "y": 0.25
      },
      "kind": "image",
      "text": "Current customers",
      "attrs": null,
      "subkind": "logo-grid",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e31e0a1c-41dd-42bc-85d6-d2e4f1f3369c",
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    },
    {
      "bbox": {
        "h": 0.6,
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      },
      "kind": "list",
      "text": "Revenue: 50m+; Industries: Manufacturing / Automotive / Distribution / Transportation / Logistics / Services / Technology / Pharma; Listing: Private & Public companies; Established: >15 years; Employees: 500+; Structure: Physical branches or distributed office; Use case: Heavy field-sales, travelling or distributed employees; Problem: Currently dealing with cash payments and multiple disconnected systems; Objectives: Digital transformation / paperless; Sales cycle: 3-4 months; Buying signals: CFO/CIO/CDTO hired in the last 12 months",
      "attrs": null,
      "subkind": "bullet",
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      "componentId": "42520d40-5c70-4aeb-a24e-9d5d013f80fa",
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    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.65,
        "x": 0.08,
        "y": 0.08
      },
      "kind": "title",
      "text": "A miracle for multinational corporations – so good that banks use it",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "943592da-6aa2-46b3-a013-7eb2573d19cb",
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    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "audience-segmentation",
      "slug": null,
      "matchId": "9696b271-9f32-4459-ae1d-cdaf428d04b3",
      "evidence": "The slide explicitly lists firmographic criteria for target customers.",
      "confidence": 0.9
    },
    {
      "name": "authority-citation",
      "slug": null,
      "matchId": "c1a686fd-b870-4716-973d-38086c80771d",
      "evidence": "Using bank logos as a trust signal for enterprise-grade security.",
      "confidence": 0.85
    }
  ],
  "arcBeats": [],
  "loops": [
    {
      "to": 9,
      "from": 4,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "a21007d3-4653-4460-9484-879677854dcb",
      "evidence": "The solution and business model slides suggest the golden circle loop.",
      "position": 1,
      "objective": "Why does Payhawk's solution work?",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.6,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}